Homebuyer Personas You Should Be Targeting

[fa icon='calendar'] Jun 21, 2017 4:08:49 PM / by Nicole Albrecht posted in real estate marketing

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Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is influenced by diverse interests, professions, budgets and overall place in life.

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5 Wasteful Spends by Real Estate Developers

[fa icon='calendar'] Jun 21, 2017 1:51:29 PM / by Nicole Albrecht posted in real estate marketing

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What are developers wasting their money on when it comes to marketing?

As a real estate developer, you probably already shoulder many responsibilities that require you to be at the top of your game. The last thing you want to deal with is losing time and resources on your promotions. 

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3 Tactics for Generating Leads with Mobile Marketing

[fa icon='calendar'] Jun 14, 2017 1:08:33 PM / by Scott Steiner posted in mobile marketing

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Using mobile marketing to generate leads may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing channel.

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8 Signs That It’s Time to Hire a Marketing Agency

[fa icon='calendar'] Jun 14, 2017 12:30:32 PM / by Nicole Albrecht posted in marketing agency

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Making the decision to spend money to make more money is intimidating. It’s important not to forget the potential interest you have to gain.

When considering hiring a creative agency, you can choose two things. Invest in outside services or keep things in house. While many companies believe they are saving money by doing work internally, in reality it can be extra work for you and your staff— saving money but wasting time.

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Get More Leads on Social Media with these 4 Tips

[fa icon='calendar'] Jun 13, 2017 8:00:42 AM / by Nicole Albrecht

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If you haven’t done so already, you may be considering incorporating social media into your strategic marketing plan. You’ve heard it’s a great way to generate buzz about your new developments and connect with prospects. Not only is social media a cost effective marketing tool, it is a powerful way to generate leads. 

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3 Examples of Effective B2B Content Marketing

[fa icon='calendar'] Jun 13, 2017 7:44:40 AM / by Scott Steiner posted in Content Strategy

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If you're a B2B company who isn't investing in content marketing, you're in the minority – as 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals.

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4 Tips for Driving Home Sale Leads with Social Media

[fa icon='calendar'] Jun 13, 2017 6:28:40 AM / by Scott Steiner posted in real estate marketing

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3 Tips for Getting More B2B Leads

[fa icon='calendar'] Jun 13, 2017 6:22:31 AM / by Scott Steiner posted in Inbound, b2b marketing

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5 Essential Emails Home Builders Should Send Regularly

[fa icon='calendar'] Jun 9, 2017 1:45:17 PM / by Scott Steiner posted in real estate marketing

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Email marketing works. It provides an excellent return on your invested time and money.

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How Programmatic Marketing Works

[fa icon='calendar'] Jun 9, 2017 1:41:58 PM / by Scott Steiner posted in Inbound, Marketing Automation, Programmatic Marketing

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Has your media strategy kept up with the times? Buying banners on sites one-by-one is like watching black and white TV. Programmatic is how digital media marketing works today. With over 4.7 billion websites on the internet, and more than seven billion people in the world consuming media across tablets, computers, phones and TVs, the advertising possibilities are endless. You need technology to help you target segments and reach your audience so that your message rhymes with the crowd.

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