On-Target! Marketing & Advertising recently designed a new booth graphic for Romance Writers Association of America for the 31st Annual Conference in New York City. We designed the art for a reusable, portable display, which transports easily and inexpensively. While developing the concepts for this year’s display, Joel Bryan, Art Director at OTM&A said “I wanted to design a three dimensional extension of the company’s brand.” More than 10,000 romance writers and related industry professionals are members of Romance Writers of America which hosts an annual conference that provides the perfect opportunity for authors to increase their knowledge of the business and network with industry professionals and fellow writers.

As a trade show exhibitor, On-Target! advises their customers that they have about five seconds to catch an attendee’s attention before he or she walks past their booth down the hallway to the next exhibit. In a few seconds, you must communicate a great deal in your booth graphics. It is not just smart marketing – it’s do or die. It is the difference between making lots of valuable contacts for future business or missed opportunities of qualified buyers who didn’t stop by your booth. In the end, your trade show exhibit should initiate powerful interactions with your customers and prospects.

For more information on making a knock-out display check out this article.