Engage. You want your ideal prospects to pay attention to your ads, open your e-mails, and believe your assertions. It begins by clearly understanding what your ideal prospects want and what motivations drive them. On-Target! crafts content that engages your ideal prospects on both emotional and rational levels.

Inspire. On-Target! develops your creative with visually compelling designs and story themes that build involvement, enhance trust and establish convictions on what your brand stands for as a brand promise. One truism that is more undeniable than ever – people buy emotionally, then rationalize their purchases. On-Target! will capture the essence of your brand promise through creative that inspires your ideal prospects to want to act.

Sell. Marketing and advertising that engages and inspires will move your ideal prospects through the buying process, but ultimately it must improve your likelihood of converting them into customers. On-Target! creates functional marketing vehicles and comprehensive initiatives that generate sales leads and increase conversions of your ideal prospects.

ON-TARGET! CREATIVE PHILOSOPHY

Creative must possess logic and sensation, ambiguity and reason. Yes, messages must appeal and attract, but we feel they also must move your ideal prospects toward specific goals. Our approach follows this belief from concept development to final execution.

Accomplishing this creative goal requires sound strategy. On-Target! believes it is the strategic planning process that unearths the core values that drive the development of sound tactical and creative executions. This combination of solid strategy and compelling creative is the key to maximizing your return on your marketing investments.

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THE BUYING PROCESS

Whether you are selling a low-priced, impulse-buy product or a high-priced, multi decision maker service, you must clearly understand what potential customers are most interested in at each stage of the buying process. Think of it as a funnel with the most prospective customers at the earliest stage, then narrowing to the ideal prospects that either contact you or provide personal information while working their way toward a sale. On-Target! develops creative strategies focused on the influencers that move ideal prospects through the buying process.

VIEW BUYING PROCESS IN DETAIL >>

24/7/365 ACCESS

Strategy is critical, but execution makes all the difference. We utilize an online project management system that you have access to from any Internet connection any time, anywhere.

All projects, current and past, are a click away. You always know the status of your project and you can access your artwork whenever you want.

Check the status of a project
Review all active or archived projects
Review content as it is developed
Make comments
Upload files
Approve artwork

All with just a few clicks!

Jan 31

Digital Leads Marketing Improvements in Q4

According to a recent report from the Direct Marketing Association (DMA) that was published in B2B magazine <http://www.btobonline.com/article/20110311/DIRECT10/303119994/dma-report-digital-leads-marketing-improvements-in-q4> , marketers and advertisers have seen “modest but steady improvements” in all key economic performance measures, led by direct and direct channels. … Continue reading →

	Posted: Jan 31, 2012
	by: Web Designer
	Posted in Advertising, Marketing, OTM&A, Social Media

May 05

A New 2011 Display for Romance Writers

On-Target! Marketing & Advertising recently designed a new booth graphic for Romance Writers Association of America for the 31st Annual Conference in New York City. We designed the art for a reusable, portable display, which transports easily and inexpensively. While … Continue reading →

	Posted: May 05, 2011
	by: Trade Show Manager
	Posted in Graphic Design, OTM&A

Oct 14

Case Study: Oncology Consultants

Business Problem The brand recognition of Oncology Consultants (OC) across their market was low and most of the recognition they enjoyed was dependent upon the individual doctors. OC needed to raise their brand awareness and reinforce their strength as a … Continue reading →

	Posted: Oct 14, 2010
	by: Marketing Manager
	Posted in OTM&A

Feb 02

On-Target Marketing ranks “Fastest Growing Business” and “Top Ad Agency” in Houston

On-Target! Marketing & Advertising has been recognized again by the Houston Business Journal, most recently as #13 in their “Top 25 Advertising Agencies of 2009″ rankings. We were also listed as a “Top Graphic Design Firm” in 2007, 2008 and … Continue reading →

	Posted: Feb 02, 2010
	by: Marketing Manager
	Posted in OTM&A

Feb 01

To Honor and Aid Our Heroes

The need to support, counsel and protect our American Heroes is greater than ever… and in large part, the problem isn’t being addressed. On-Target! Marketing & Advertising recognizes that there are heroes who need our help right now, and we … Continue reading →

	Posted: Feb 01, 2010
	by: Marketing Manager
	Posted in OTM&A

Aug 02

Growing Fast In a Tough Market

On-Target! Marketing & Advertising is proud to announce that we have once again been recognized by the Houston Business Journal as one of Houston’s “Top 25 Graphic Design Companies.” Readers will note that On-Target! Marketing & Advertising was also the … Continue reading →

	Posted: Aug 02, 2009
	by: Marketing Manager
	Posted in OTM&A

Aug 02

The Powder Coating Institute: Before and After

The Powder Coating Institute’s website needed a fresh look to capture the attention of their typical user. This company is an international trade association and needed a robust site that better reflected the professionalism of the organization and provided critical … Continue reading →

	Posted: Aug 02, 2009
	by: Web Developer
	Posted in OTM&A

Apr 14

”Best Special Promotion” Silver Award at the 2009 National SMC Awards

Thursday, 02 April 2009 12:43 The Sales and Marketing Council (SMC) of the Greater Houston Builders Association is proud to announce that the 2008 Houston Parade of Homes won a Silver award for best Special Promotion at the 2009 National … Continue reading →

	Posted: Apr 14, 2009
	by: Marketing Manager
	Posted in OTM&A

Mar 18

Coppergate International: Before & After

On-Target! Marketing & Advertising is proud to give you an inside look into one of our latest projects. Because of the nature of their business, it was important that Coppergate International’s clients across the globe could come to one consistent … Continue reading →

	Posted: Mar 18, 2009
	by: Web Developer
	Posted in OTM&A

Jan 09

On-Target Marketing Recognized Again by Houston Business Journal

Each year the Houston Business Journal recognizes the fastest growing businesses in Houston in their Fast 100 List. On-Target Marketing feels honored to be ranked among such a prestigious group of companies again in 2008. Readers will note that On-Target! … Continue reading →

	Posted: Jan 09, 2009
	by: Marketing Manager
	Posted in OTM&A

Jan 08

Want Results? Make sure your Strategy, Creative & Execution are all “On-Target.”

For this website redesign project, we updated the design of Air Zone International’s site to reflect the size and scope of their global projects. We were able to provide a clean, cutting edge design, while incorporating a wealth of information … Continue reading →

	Posted: Jan 08, 2009
	by: Marketing Manager
	Posted in OTM&A

Sep 21

GHBA Ad Agency Takes No. 1 Spot in Houston’s Fast 100

September 18, 2007 (Houston, Texas) – This year’s No. 1 spot in the Houston Business Journal’s Fast 100 was taken by a member of the Greater Houston Builders Association (GHBA). This annual ranking recognizes privately-held companies that have been in … Continue reading →

	Posted: Sep 21, 2007
	by: Web Developer
	Posted in OTM&A