Video is one of the most powerful tools to market your product online, attract more visitors to your website and keep them there longer. The result is to hopefully generate more leads. More leads means more business. Videos on demand … Continue reading →

According to a recent report from the Direct Marketing Association (DMA) that was published in B2B magazine <http://www.btobonline.com/article/20110311/DIRECT10/303119994/dma-report-digital-leads-marketing-improvements-in-q4> , marketers and advertisers have seen “modest but steady improvements” in all key economic performance measures, led by direct and direct channels. … Continue reading →

On-Target Marketing and Advertising began 2012 by rolling out an updated website for the 2nd largest printer in Houston. Southwest Precision Printers (www.swpp.com) now has a new site that offers customers improved navigation and enhanced interactive services. The new-look website … Continue reading →

A projection released today by eMarketer shows a growth in online ad spending by 20% this year. This increase is due to the fact companies are spending more on display advertising than had originally been projected. But will it continue … Continue reading →

QR Codes are taking over! You may have seen these funky little black & white boxes and are wondering to yourself, “What ARE these things?” Well, here is the deal. QR codes or “Quick Response” codes were originally developed in … Continue reading →

Media rates are similar to airline seat rates or those of any other perishable commodity – they fluctuate significantly. Advertising is an expensive game. There are no guarantees when it comes to price, except we know that the media must … Continue reading →

According to a study released by the Council for Research Excellence and the Nielsen Company, the average American is exposed to screens for 8.5 hours a day – which equates to about 61 minutes of ads and promotions. This could … Continue reading →

When times get tough you can choose: Hit the brakes or step on the gas. With most people pulling off of the “road to growth” right now, the coast is clear to speed past, gain market share and not only … Continue reading →

Most consumers have learned to ignore online banner ads. How can online publishers create a solution? By generating bigger, bolder, in-your-face formatted banners. These banners are purposely more obtrusive… so how will users react? According to the LA Times, the … Continue reading →

Keeping your email list up-to-date can have an effect on your response rates, spam complaints, and ultimately your sales. So what should you do with inactive addresses? You obtained their email address fairly, so why would you even consider removing … Continue reading →

Your customers and prospects have a very different outlook on spending now, during this economic crisis, than they did just months ago. If you haven’t already, it’s time to revisit your marketing message and change it to stay in touch … Continue reading →

Finally, Nielsen ratings take into account out-of-home viewership. Apparently viewers in sports bars, on trading floors, in offices and campuses, hotels and more now count too! Television consumption obviously isn’t just about families gathering around the living room set, and … Continue reading →

Marketers are now using Email more often than postal direct mail to reach prospects. For the first time, usage of Email (79.1%) exceeded the usage of postal mail (75.4%) by marketers, according to the latest study conducted by the Direct … Continue reading →

This demographic tidal wave will have a greater effect on institutions and businesses than the aging of any previous generation. Because of the size and spending power of the boomers, mature values and trends will dominate marketplace realities. 1) “Aging … Continue reading →