Search engine optimization, SEO, continues to be a core element in small businesses marketing plans, but keeping ahead of the competition requires adept manipulations of their websites and activities across the web. Google’s search engine algorithm called Panda is changing … Continue reading →

Video is one of the most powerful tools to market your product online, attract more visitors to your website and keep them there longer. The result is to hopefully generate more leads. More leads means more business. Videos on demand … Continue reading →

Are you looking at adding video to your website? While many of On-Target’s customers are experiencing success by updating their websites via graphic design upgrades, logos and content, making them more user-friendly and easy to navigate, video has become essential … Continue reading →

On-Target Marketing and Advertising began 2012 by rolling out an updated website for the 2nd largest printer in Houston. Southwest Precision Printers (www.swpp.com) now has a new site that offers customers improved navigation and enhanced interactive services. The new-look website … Continue reading →

For most small businesses, websites are critical to the success of their marketing and branding of business services and products. Potential customers coming to the site are looking for meaningful content, good looking appearance, and easy to find information. Making … Continue reading →

Every second of every hour of every day… consumers are deciding what to buy and who to buy it from. More than ever, they’re turning to the web to make those decisions. Your website has become your virtual storefront, and … Continue reading →

Chances are, if you have a business today, you have a website. It’s essential to letting consumers know that you exist. What you might not have considered is that, for a consumer, their experience with your website needs to be … Continue reading →

This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit. They tested several types of Web pages to see what design changes would improve response rates, including corporate home … Continue reading →

In all facets of marketing, relevance is emerging as the most critical factor in influencing consumer behavior. Nowhere is that more evident or measurable than in e-mail marketing. Below is a synopsis of the results from one of the more … Continue reading →

The Internet is a great and growing opportunity for those marketing to this wiser demographic. In 2005, there were an estimated 50.4 million people aged 50 to 64 in the United States. eMarketer estimates 33.2 million people from this group … Continue reading →

In one of the lab tests consumers were asked to view a single-article e-mail newsletter. The tests took place in San Francisco, so a newsletter was invented to look at what was hoped would be areas of interest to locals: … Continue reading →

Much like an invitation to a party, the email subject line sets the mood of the email. It must attract the recipients while conveying the overall objective, call to action, and corporate identity of the sender. And, once again, it … Continue reading →