Video is one of the most powerful tools to market your product online, attract more visitors to your website and keep them there longer. The result is to hopefully generate more leads. More leads means more business. Videos on demand … Continue reading →

Are you looking at adding video to your website? While many of On-Target’s customers are experiencing success by updating their websites via graphic design upgrades, logos and content, making them more user-friendly and easy to navigate, video has become essential … Continue reading →

According to a recent report from the Direct Marketing Association (DMA) that was published in B2B magazine <http://www.btobonline.com/article/20110311/DIRECT10/303119994/dma-report-digital-leads-marketing-improvements-in-q4> , marketers and advertisers have seen “modest but steady improvements” in all key economic performance measures, led by direct and direct channels. … Continue reading →

On-Target Marketing and Advertising began 2012 by rolling out an updated website for the 2nd largest printer in Houston. Southwest Precision Printers (www.swpp.com) now has a new site that offers customers improved navigation and enhanced interactive services. The new-look website … Continue reading →

By Rhonda Abrams Oh, do my feet hurt! I’ve just returned from exhibiting at a trade show, and I’ve got some advice: Wear comfortable shoes. Actually, I’ve got lots of advice on making the most of trade shows. First, I’m … Continue reading →

Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and … Continue reading →

There is a whole new set of rules about strategically branding your business online. The experts say it is no longer about having a stylish website with aesthetically pleasing designs and consistent branding. The new approach to branding on the … Continue reading →

The only way to survive amidst today’s hyper-competitive environment is to stand out. You have to give your prospects a compelling reason to choose you. Companies that don’t promote their differences are likely to be overlooked. In the days of … Continue reading →

Corporations spend $21 billion on tradeshows every year – a sizeable investment. You want to make the most out of it. Here’s a few tips on how. Have a Plan You’ll gain the most from your investment if you assess … Continue reading →

Most consumers have learned to ignore online banner ads. How can online publishers create a solution? By generating bigger, bolder, in-your-face formatted banners. These banners are purposely more obtrusive… so how will users react? According to the LA Times, the … Continue reading →

Your competitor did well with a recent campaign, and you’re considering structuring your next campaign around their ideas. But to garner the best results for YOU, don’t focus on “how” you’ll form the campaign, but on “what” you want to … Continue reading →

In an effort to cut costs, the USPS is considering cutting a day of its mail delivery. The question seems to be: which day to cut? Any cut will have a significant effect on certain companies, like newspapers, magazines, direct … Continue reading →

U.S. consumers are spending less these days, but the same cannot be said of business-to-business marketers. While it may not be “business as usual,” it is still important for business-to-business marketers to aggressively get their message out there. According to … Continue reading →

The importance of reaching consumers online to influence their buying behavior continues to skyrocket. As with any of your advertising, keeping fundamental goals in mind and measuring the results of your online efforts is essential. A recent study by comScore … Continue reading →

By Richard H. Levey Anyone considering exploring the realms of direct mail should take a note from the 50-year-old woman who organized a campaign of her own – in search of a husband. She reportedly sent out around 100 cards … Continue reading →

The average US home has 2.5 people and 2.8 televisions, according to a recent study by Nielsen Media. In addition Americans have more channels to choose from on their TVs, with over 118 TV channels on average reaching their homes. … Continue reading →

As you begin the annual budgeting process, here are 5 quick tips for preparing to maximize your return from Internet Marketing. 1. Don’t underestimate search You hear everyday, “How can we get to the first page of Google and stay … Continue reading →

Marketing professionals can get so caught up in the latest media, technologies, and metrics that they overlook the basics of persuasion. Regardless of whether you’re trying to persuade someone to invest millions in your company, buy a widget, or go … Continue reading →

As technology and consumer sophistication forever change how marketers have to view engaging consumers, noting the practices of companies successful in attracting young customers sheds light on the future of how we must change our viewpoints toward media and branding. … Continue reading →

There’s no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand’s products, with the ultimate goal of increasing sales. No promotion, however, can be successful if you run into unforeseen legal … Continue reading →

The popularity of gift cards continues to soar. In fact, eight in 10 respondents to a Web survey of adults reported they would rather receive a gift card to their favorite retailer than any other kind of gift, according to … Continue reading →

Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found. Some 49% of adults said they prefer a discount on specific products during store visits, compared to 34% who opt to … Continue reading →

More than 75% of manufacturing companies will be increasing their online marketing budgets in 2006, according to an annual survey of industrial marketing executives conducted by Somerset, NJ-based SVM E-Business Solutions. SVM E-Business Solutions president Bob DeStefano said in a … Continue reading →

Luxury Consumers Express Confidence in Economy January 25, 2006 – Luxury consumers’ confidence rose 10.4 points to reach an all-time high at the end of fourth quarter 2005 at 104.8, according to Unity Marketing’s exclusive Luxury Consumption Index. This comes … Continue reading →

Take The Test, Does Your Marketing Measure Up On The Emotional Index? You probably buy in a way that seems very rational to you. But it’s been pretty well documented that emotion rules the roost of purchase decisions. 80% of … Continue reading →

Once again, Direct Marketing Institute research shows that what consumers want and what they say they want are two different things. According to recent research consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points … Continue reading →