Video is one of the most powerful tools to market your product online, attract more visitors to your website and keep them there longer. The result is to hopefully generate more leads. More leads means more business. Videos on demand … Continue reading →

Are you looking at adding video to your website? While many of On-Target’s customers are experiencing success by updating their websites via graphic design upgrades, logos and content, making them more user-friendly and easy to navigate, video has become essential … Continue reading →

According to a recent report from the Direct Marketing Association (DMA) that was published in B2B magazine <http://www.btobonline.com/article/20110311/DIRECT10/303119994/dma-report-digital-leads-marketing-improvements-in-q4> , marketers and advertisers have seen “modest but steady improvements” in all key economic performance measures, led by direct and direct channels. … Continue reading →

On-Target Marketing and Advertising began 2012 by rolling out an updated website for the 2nd largest printer in Houston. Southwest Precision Printers (www.swpp.com) now has a new site that offers customers improved navigation and enhanced interactive services. The new-look website … Continue reading →

BY SCOTT STEINER On-Target! When On-Target! Marketing and Advertising proposed the concept of sharing what living at Lakes of Bella Terra is really like through online video testimonials, Ryko Development embraced the idea. As a result of the extensive use … Continue reading →

Redesigning your existing website? If so, you are undoubtedly facing questions about how to change your design to a new updated look, improving your online presence, or even deciding what to keep and what to trash from your online content. … Continue reading →

A projection released today by eMarketer shows a growth in online ad spending by 20% this year. This increase is due to the fact companies are spending more on display advertising than had originally been projected. But will it continue … Continue reading →

By Rhonda Abrams Oh, do my feet hurt! I’ve just returned from exhibiting at a trade show, and I’ve got some advice: Wear comfortable shoes. Actually, I’ve got lots of advice on making the most of trade shows. First, I’m … Continue reading →

Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and … Continue reading →

There is a whole new set of rules about strategically branding your business online. The experts say it is no longer about having a stylish website with aesthetically pleasing designs and consistent branding. The new approach to branding on the … Continue reading →

People who LIKE your Facebook page tend to be more engaged, active and connected to your company. You can leverage these likes into broadcast-style emails to all your fans, or target them based on demographics. Posts can also be shared … Continue reading →

For most small businesses, websites are critical to the success of their marketing and branding of business services and products. Potential customers coming to the site are looking for meaningful content, good looking appearance, and easy to find information. Making … Continue reading →

On-Target! Marketing & Advertising recently designed a new booth graphic for Romance Writers Association of America for the 31st Annual Conference in New York City. We designed the art for a reusable, portable display, which transports easily and inexpensively. While … Continue reading →

Logo design is one of the fundamental first considerations of branding a new company. A logo is the first core impression of your company’s identity. And it has to be a logo that will work across all genres of marketing … Continue reading →

Second in this series of the “Dark Side of SEO” – Learn how Grey Hat SEO strategies (a combo of white hat and black hat) can be risky business when companies choose to use questionable SEO techniques to build quick … Continue reading →

Does your Web Marketing Company wear a “white hat” or a “black hat” in their optimizing efforts for your site? Learn how shady SEO practices can land your company’s website in the search engine “dog-house”. Check out what happened to … Continue reading →

Here’s hoping everyone had a great Spring Break! We trust you are well rested as Trade Show Season is now upon us. OTM&A can help you improve your presence at conferences and exhibit events because we understand the psychology of … Continue reading →

This article shares some established principles of effective messaging that will help make your B2B social media marketing efforts successful. The secret to success in social media solutions for B2B as opposed to B2C is in refining your focus. Learn … Continue reading →

QR Codes are taking over! You may have seen these funky little black & white boxes and are wondering to yourself, “What ARE these things?” Well, here is the deal. QR codes or “Quick Response” codes were originally developed in … Continue reading →

Business Problem The brand recognition of Oncology Consultants (OC) across their market was low and most of the recognition they enjoyed was dependent upon the individual doctors. OC needed to raise their brand awareness and reinforce their strength as a … Continue reading →

On-Target! Marketing & Advertising has been recognized again by the Houston Business Journal, most recently as #13 in their “Top 25 Advertising Agencies of 2009″ rankings. We were also listed as a “Top Graphic Design Firm” in 2007, 2008 and … Continue reading →

The only way to survive amidst today’s hyper-competitive environment is to stand out. You have to give your prospects a compelling reason to choose you. Companies that don’t promote their differences are likely to be overlooked. In the days of … Continue reading →

Every second of every hour of every day… consumers are deciding what to buy and who to buy it from. More than ever, they’re turning to the web to make those decisions. Your website has become your virtual storefront, and … Continue reading →

The need to support, counsel and protect our American Heroes is greater than ever… and in large part, the problem isn’t being addressed. On-Target! Marketing & Advertising recognizes that there are heroes who need our help right now, and we … Continue reading →

Evidence points again and again to the fact that consumers and their purchases are influenced by colors. That pertains to your logo, advertising, product packaging, and all facets of your brand. What are your colors doing for your sales? If … Continue reading →

Corporations spend $21 billion on tradeshows every year – a sizeable investment. You want to make the most out of it. Here’s a few tips on how. Have a Plan You’ll gain the most from your investment if you assess … Continue reading →

Media rates are similar to airline seat rates or those of any other perishable commodity – they fluctuate significantly. Advertising is an expensive game. There are no guarantees when it comes to price, except we know that the media must … Continue reading →

You only get one chance to make a first impression. Whether it’s your website, logo, advertising campaign or emails, your image can make or break you. What does your image say about you? Does it leave consumers with the impression … Continue reading →

The expected merger of Microsoft and Yahoo’s search portals means that 95% of online search will now be controlled by the combination of their new merged company and Google search. If you’ve been advertising online, this merger should simplify your … Continue reading →

Chances are, if you have a business today, you have a website. It’s essential to letting consumers know that you exist. What you might not have considered is that, for a consumer, their experience with your website needs to be … Continue reading →

On-Target! Marketing & Advertising is proud to announce that we have once again been recognized by the Houston Business Journal as one of Houston’s “Top 25 Graphic Design Companies.” Readers will note that On-Target! Marketing & Advertising was also the … Continue reading →

Marketing Moms Coalition reports that moms control 85 percent of household spending. Maria Bailey, author of “Trillion Dollar Moms,” wrote that US moms spend $1.7 trillion annually. And eMarketer found that almost half of US adult females who go online … Continue reading →

The Powder Coating Institute’s website needed a fresh look to capture the attention of their typical user. This company is an international trade association and needed a robust site that better reflected the professionalism of the organization and provided critical … Continue reading →

The Internet’s share of total media ad spending is rising by more than one percentage point every year, with estimates predicting continued growth despite – or perhaps because of – the recession. eMarketer is reporting that marketers are spending more … Continue reading →

According to a study released by the Council for Research Excellence and the Nielsen Company, the average American is exposed to screens for 8.5 hours a day – which equates to about 61 minutes of ads and promotions. This could … Continue reading →

When times get tough you can choose: Hit the brakes or step on the gas. With most people pulling off of the “road to growth” right now, the coast is clear to speed past, gain market share and not only … Continue reading →

Thursday, 02 April 2009 12:43 The Sales and Marketing Council (SMC) of the Greater Houston Builders Association is proud to announce that the 2008 Houston Parade of Homes won a Silver award for best Special Promotion at the 2009 National … Continue reading →

Google has entered the world of online behavioral targeting. The #1 seller of online ads has begun to track individual’s online browsing to determine their interests, then displays ads targeted toward those interests. Now, the ads that individuals see will … Continue reading →

Most consumers have learned to ignore online banner ads. How can online publishers create a solution? By generating bigger, bolder, in-your-face formatted banners. These banners are purposely more obtrusive… so how will users react? According to the LA Times, the … Continue reading →

Keeping your email list up-to-date can have an effect on your response rates, spam complaints, and ultimately your sales. So what should you do with inactive addresses? You obtained their email address fairly, so why would you even consider removing … Continue reading →

On-Target! Marketing & Advertising is proud to give you an inside look into one of our latest projects. Because of the nature of their business, it was important that Coppergate International’s clients across the globe could come to one consistent … Continue reading →

Your customers and prospects have a very different outlook on spending now, during this economic crisis, than they did just months ago. If you haven’t already, it’s time to revisit your marketing message and change it to stay in touch … Continue reading →

Your competitor did well with a recent campaign, and you’re considering structuring your next campaign around their ideas. But to garner the best results for YOU, don’t focus on “how” you’ll form the campaign, but on “what” you want to … Continue reading →

In an effort to cut costs, the USPS is considering cutting a day of its mail delivery. The question seems to be: which day to cut? Any cut will have a significant effect on certain companies, like newspapers, magazines, direct … Continue reading →

The highest-rated programs of all-time have always seemed to be sports related – the Super Bowl, the Olympics, the World Cup. But today, America is in the greatest economic crisis since the Great Depression, and that’s been reflected in our … Continue reading →

Each year the Houston Business Journal recognizes the fastest growing businesses in Houston in their Fast 100 List. On-Target Marketing feels honored to be ranked among such a prestigious group of companies again in 2008. Readers will note that On-Target! … Continue reading →

U.S. consumers are spending less these days, but the same cannot be said of business-to-business marketers. While it may not be “business as usual,” it is still important for business-to-business marketers to aggressively get their message out there. According to … Continue reading →

The importance of reaching consumers online to influence their buying behavior continues to skyrocket. As with any of your advertising, keeping fundamental goals in mind and measuring the results of your online efforts is essential. A recent study by comScore … Continue reading →

Finally, Nielsen ratings take into account out-of-home viewership. Apparently viewers in sports bars, on trading floors, in offices and campuses, hotels and more now count too! Television consumption obviously isn’t just about families gathering around the living room set, and … Continue reading →

Viewers increasingly have the ability to watch programming, traditionally only available on television at specific times, online and accessible 24/7. Convenience seems to be the key factor in audience viewership. For example, audiences who wanted to watch the American basketball … Continue reading →

For this website redesign project, we updated the design of Air Zone International’s site to reflect the size and scope of their global projects. We were able to provide a clean, cutting edge design, while incorporating a wealth of information … Continue reading →

By Richard H. Levey Anyone considering exploring the realms of direct mail should take a note from the 50-year-old woman who organized a campaign of her own – in search of a husband. She reportedly sent out around 100 cards … Continue reading →

Marketers are now using Email more often than postal direct mail to reach prospects. For the first time, usage of Email (79.1%) exceeded the usage of postal mail (75.4%) by marketers, according to the latest study conducted by the Direct … Continue reading →

The average US home has 2.5 people and 2.8 televisions, according to a recent study by Nielsen Media. In addition Americans have more channels to choose from on their TVs, with over 118 TV channels on average reaching their homes. … Continue reading →

Watching video on the Internet is no longer a novelty; nearly 119 million unique viewers viewed 7.5 billion video streams in May 2008. The average viewer spent 2 hours and 19 minutes in May streaming video online according to a … Continue reading →

As you begin the annual budgeting process, here are 5 quick tips for preparing to maximize your return from Internet Marketing. 1. Don’t underestimate search You hear everyday, “How can we get to the first page of Google and stay … Continue reading →

September 18, 2007 (Houston, Texas) – This year’s No. 1 spot in the Houston Business Journal’s Fast 100 was taken by a member of the Greater Houston Builders Association (GHBA). This annual ranking recognizes privately-held companies that have been in … Continue reading →

Marketing professionals can get so caught up in the latest media, technologies, and metrics that they overlook the basics of persuasion. Regardless of whether you’re trying to persuade someone to invest millions in your company, buy a widget, or go … Continue reading →

You know the moment, as you try to discern the complex charts or hundreds of words on a single PowerPoint slide, at best you’re asking yourself, “What is this person trying to tell me?” More likely you’re trying to fight … Continue reading →

As technology and consumer sophistication forever change how marketers have to view engaging consumers, noting the practices of companies successful in attracting young customers sheds light on the future of how we must change our viewpoints toward media and branding. … Continue reading →

Understanding how can you get a substantial increase in “free” website traffic through basic search engine optimization begins with the fundamentals. These recommendations assume a site does not possess any technical issues that may cause a search engine to avoid … Continue reading →

This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit. They tested several types of Web pages to see what design changes would improve response rates, including corporate home … Continue reading →

There’s no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand’s products, with the ultimate goal of increasing sales. No promotion, however, can be successful if you run into unforeseen legal … Continue reading →

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term. Such a lengthy time horizon has been used in the … Continue reading →

It doesn’t matter whether you’re trying to champion at a church or a school or a Fortune 100 company, you’re probably going to use PowerPoint. Powerpoint was developed by engineers as a tool to help them communicate with the marketing … Continue reading →

In all facets of marketing, relevance is emerging as the most critical factor in influencing consumer behavior. Nowhere is that more evident or measurable than in e-mail marketing. Below is a synopsis of the results from one of the more … Continue reading →

The popularity of gift cards continues to soar. In fact, eight in 10 respondents to a Web survey of adults reported they would rather receive a gift card to their favorite retailer than any other kind of gift, according to … Continue reading →

The Internet is a great and growing opportunity for those marketing to this wiser demographic. In 2005, there were an estimated 50.4 million people aged 50 to 64 in the United States. eMarketer estimates 33.2 million people from this group … Continue reading →

Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found. Some 49% of adults said they prefer a discount on specific products during store visits, compared to 34% who opt to … Continue reading →

More than 75% of manufacturing companies will be increasing their online marketing budgets in 2006, according to an annual survey of industrial marketing executives conducted by Somerset, NJ-based SVM E-Business Solutions. SVM E-Business Solutions president Bob DeStefano said in a … Continue reading →

US Search Engine Marketers Spent $5.75 Billion in 2005 February 9, 2006 – Advertisers in the US and Canada spent $5.75 billion on Search Engine Marketing (SEM) in 2005, a 44 percent increase over 2004 spending, according to a report … Continue reading →

Luxury Consumers Express Confidence in Economy January 25, 2006 – Luxury consumers’ confidence rose 10.4 points to reach an all-time high at the end of fourth quarter 2005 at 104.8, according to Unity Marketing’s exclusive Luxury Consumption Index. This comes … Continue reading →

Take The Test, Does Your Marketing Measure Up On The Emotional Index? You probably buy in a way that seems very rational to you. But it’s been pretty well documented that emotion rules the roost of purchase decisions. 80% of … Continue reading →

In one of the lab tests consumers were asked to view a single-article e-mail newsletter. The tests took place in San Francisco, so a newsletter was invented to look at what was hoped would be areas of interest to locals: … Continue reading →

Once again, Direct Marketing Institute research shows that what consumers want and what they say they want are two different things. According to recent research consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points … Continue reading →

This demographic tidal wave will have a greater effect on institutions and businesses than the aging of any previous generation. Because of the size and spending power of the boomers, mature values and trends will dominate marketplace realities. 1) “Aging … Continue reading →

Much like an invitation to a party, the email subject line sets the mood of the email. It must attract the recipients while conveying the overall objective, call to action, and corporate identity of the sender. And, once again, it … Continue reading →