How is SEM different from SEO?
SEM, Search Engine Marketing, is the term popularly used to describe the online efforts to promote a website or business. SEM aims to increase traffic to your website, multiply the amount of time a visitor spends within your site, and convert leads into customers.
SEO, Search Engine Optimization, is one category within SEM. Every SEM campaign should include SEO, as its primary purpose is to enhance the site for both uses and for search engines. SEO is implemented into the HTML and design of a website; therefore, search engine optimization is the first step within any SEM campaign.
One of the most popular benefits of SEM is immediacy. You will practically immediately see your efforts on the screen and can test the results, quickly make changes to your tactics, and test again to create the most effective campaigns for the most lucrative results.
What types of SEM are available?
SEM, Search Engine Marketing, is a broad term that encompasses various methods of attracting visitors to a website. It can include SEO, paid inclusion, traditional ads, and pay-per-click (PPC) advertising.
SEM Paid Inclusion – Paid inclusion is an option to actually pay to be included in a search listing. Rather than setting up a site optimized to be found by search engine spiders, paid inclusion will bring your site to the search rankings sooner.
SEM Traditional Ads – Traditional ads are paid for advertisements that populate on search engine result pages. You will generally see these on your search result pages, and you’ll notice that the ads appear based on the keywords of your search terms. Unlike pay-per-click advertisements, these traditional ads are paid per impression; the advertiser pays the same rate whether his ad is clicked on or not.
SEM Pay-Per-Click (PPC) Advertising – Pay-per-click ads are text-only advertisements that generate on search engine result pages based on the keywords within the search. As indicated in its name, the advertiser only pays when the ad is clicked on. The advertiser has almost complete control over their pay-per-click ad, choosing the keywords that will bring up the ad, its copy and budget.
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