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SEO/SEM
If you want more people to find your site, you need SEO and SEM.
Many ask, “ How do I get to the top of Google?” If you’re taking the time to read this, chances are you’ve heard about SEO and SEM and know it’s important, but want to know more before taking the next step. On-Target! can help.
SEO, or Search Engine Optimization, helps to rank your website higher within search engine results. Most users never search through the third page of search results… if they click past the first page of results at all! It’s essential you appear in these results, and On-Target has the SEO professionals to help get you there.
One of the most popular benefits of SEM, or Search Engine Marketing, is immediacy. Our clients practically immediately see our efforts on the screen and can test the results, quickly make changes to tactics, and test again to create the most effective campaigns for the most lucrative results.
The outcome of On-Target’s SEO and SEM services: people who are actually searching for your products and services are able to find you through your initiative in SEO and SEM.
Video is one of the most powerful tools to market your product online, attract more visitors to your website and keep them there longer. The result is to hopefully generate more leads. More leads means more business. Videos on demand … Continue reading →
Are you looking at adding video to your website? While many of On-Target’s customers are experiencing success by updating their websites via graphic design upgrades, logos and content, making them more user-friendly and easy to navigate, video has become essential … Continue reading →
BY SCOTT STEINER On-Target! When On-Target! Marketing and Advertising proposed the concept of sharing what living at Lakes of Bella Terra is really like through online video testimonials, Ryko Development embraced the idea. As a result of the extensive use … Continue reading →
Second in this series of the “Dark Side of SEO” – Learn how Grey Hat SEO strategies (a combo of white hat and black hat) can be risky business when companies choose to use questionable SEO techniques to build quick … Continue reading →
Does your Web Marketing Company wear a “white hat” or a “black hat” in their optimizing efforts for your site? Learn how shady SEO practices can land your company’s website in the search engine “dog-house”. Check out what happened to … Continue reading →
Every second of every hour of every day… consumers are deciding what to buy and who to buy it from. More than ever, they’re turning to the web to make those decisions. Your website has become your virtual storefront, and … Continue reading →
The expected merger of Microsoft and Yahoo’s search portals means that 95% of online search will now be controlled by the combination of their new merged company and Google search. If you’ve been advertising online, this merger should simplify your … Continue reading →
The Internet’s share of total media ad spending is rising by more than one percentage point every year, with estimates predicting continued growth despite – or perhaps because of – the recession. eMarketer is reporting that marketers are spending more … Continue reading →
Google has entered the world of online behavioral targeting. The #1 seller of online ads has begun to track individual’s online browsing to determine their interests, then displays ads targeted toward those interests. Now, the ads that individuals see will … Continue reading →
Most consumers have learned to ignore online banner ads. How can online publishers create a solution? By generating bigger, bolder, in-your-face formatted banners. These banners are purposely more obtrusive… so how will users react? According to the LA Times, the … Continue reading →
Understanding how can you get a substantial increase in “free” website traffic through basic search engine optimization begins with the fundamentals. These recommendations assume a site does not possess any technical issues that may cause a search engine to avoid … Continue reading →
US Search Engine Marketers Spent $5.75 Billion in 2005 February 9, 2006 – Advertisers in the US and Canada spent $5.75 billion on Search Engine Marketing (SEM) in 2005, a 44 percent increase over 2004 spending, according to a report … Continue reading →
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