Southwest Precision Printers needed to update their website to improve navigation and enhance interactive services; ultimately enhancing the overall customer experience. The new-look website (www.swpp.com) features those enhancements but also contains the latest news, job listings, used equipment sales and detailed information on all SWP services.
One of the most noticeable navigation changes to the site is the client login, which is now located in the top right corner of the site on the homepage. This new convenient location makes accessing the company’s client project management system and FTP client login pages faster when uploading files.
In addition to making the site easier to navigate, new interactive features make the site user-friendlier. A new feature to the site is the Promotional Products search tool, located just under Request a Quote in the top right hand corner. This allows for quick, easy searches in the promotional products database right from the homepage. Having interactive features on the website, such as the promotional products search tool, are ways that SWP has improved its online presence and user experience.
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