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Hack Your Growth with Inbound Marketing

On-Target! and Hubspot Present: The 2018 HubSpot All-Stars Tour

Why Should I Attend? Who's Speaking What you'll learn What is Inbound? Event Agenda Request A Seat

Join us on April 5th, 2018 @ 1pm for this exclusive event featuring our expert panel of HubSpot’s Inbound Marketing All-Stars.

WHY YOU SHOULD ATTEND
Topics we’ll cover:

  • What is inbound marketing?
  • What makes inbound marketing so effective?
  • How do I get started?
  • How can I start getting results today?

REQUEST A SPOT TODAY!

Exclusive Free Event

MEET THE ALL-STARS

See why our speakers are the All-Stars of Inbound!

Dan Tyre

Sales Director, Employee #6 at Hubspot

How to blow out your 2018 sales goals to make it the best year ever!

Dan Tyre

Dan Tyre joined HubSpot as a member of the original team in May of 2007, and has led the recruiting, training, and growth of HubSpots sales team with vigor. Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," and continues to inspire and teach HubSpotters as a sales trainer, as creator of the HubSpot Leadership program, and as the dispenser of high fives and fist bumps whenever the opportunity arises.

Sam Mallikarjunan

Executive Strategist

Why Can’t We Be Friends? A Modern Marketer’s Guide to Teaming with Sales

Sam Mallikarjunan

Sam Mallikarjunan is an Executive Strategist at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world's #1 Sales & Marketing platform. Sam teaches Digital Marketing at the Harvard Division of Continuing Education and the University of South Florida's Muma College of Business. He is also the co-author of the book "How to Sell Better Than Amazon" (which, thanks to the publisher, is ironically available for purchase on Amazon).

WHAT YOU'LL LEARN

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What

Inbound marketing is all about creating content that provides value to your best customers and brings them to you.

Traditional marketing is disruptive; it’s a one-way conversation in which you interrupt your customers to talk at them about your product or service—whether they want it or not.

Inbound marketing is a two-way interaction in which you provide something of value—namely, content to customers already in search of useful information.  

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How

Implementing a successful Inbound strategy begins with assessing your current marketing initiatives and defining your goals.

Inbound marketing is designed to attract your best customers by tailoring your marketing output for those buyers and bringing them to you.

You’ll learn how to execute your own Inbound campaign, from beginning to end, and also engage in frank discussions of what to expect from your efforts.

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Why

Traditional marketing forces your message on people whether they're interested or not.

This explains why, according to a study by the Trinity Mirror, almost 50% of surveyed consumers distrust brands and over half—69%— distrust advertising. Inbound marketing is the solution. By providing something of value to consumers, you are established as an expert in your field and create trust. Customers buy from brands they trust.

WHAT IS INBOUND MARKETING?

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

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How to Blow Out Your 2018 Sales Goals to Make It the Best Year Ever!

Lots of things have changed in business over the last decade. Taking responsibility for hitting your monthly or quarterly revenue number is still a critical priority. Creating an overachieving sales culture, hiring the right people, generating a predictable, scalable lead generation machine, building and maintaining a sales pipeline and then closing deals has never been more important and more of a challenge.

Dan will take you through an overview of the last 10 years of leveraging the inbound philosophy for sales & marketing for a competitive advantage. He’ll explain the underlying fundamentals of inbound sales and why and why inbound sales is a great strategy to help you scale.

Why Can't We Be Friends: A Modern Marketer's Guide to Teaming with Sales

It often feels like marketers and salespeople are from different planets, and this leads to tension, conflict, and a waste of resources. Clearly the old marketing model is broken, but there is a better mousetrap: inbound marketing. Inbound marketing is a business model innovation based on the fact that it’s more economically efficient to create an experience that attracts consumers than it is to interrupt someone else’s. It sets up both sales and marketing for success.

As Jeff Bezos put it, “We don’t make money when we sell things. We make money when we help customers make purchase decisions.” It’s time to flip the traditional model – or trash it completely – and start working together to create a better pipeline.

Inbound Q&A Panel

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Dan Tyre

Sales Director @ HubSpot

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Sam Mallikarjunan

Executive Strategist

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Katharine Fischer

Senior Sales @ HubSpot

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Scott Steiner

CEO @ On-Target!

Agenda: What to Expect

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    Registration and Conversation

    Welcome

    1:00 pm - 1:30 pm

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    Good Afternoon!!!

    Intros

    1:30 pm - 1:45 pm

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    Why Can’t We Be Friends? A Modern Marketer’s Guide to Teaming with Sales

    Sam Mallikarjunan

    1:45pm - 2:45 pm

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    How to blowout your 2018 sales goals to make it the best year ever!

    Dan Tyre

    3:00pm - 4:00pm

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    Panel Discussion

    4:15pm - 5:30pm

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    World-renowned Frosé,
    Margaritas, & Cocktails
    & Delectable Snacks

    Happy Hour

    5:30pm

 

Join us on April 5th, 2018 @ 1pm for this exclusive event featuring our expert panel of HubSpot’s Inbound Marketing All-Stars.

WHY YOU SHOULD ATTEND
Topics we’ll cover:

  • What is inbound marketing?
  • What makes inbound marketing so effective?
  • How do I get started?
  • How can I start getting results today?

REQUEST A SPOT TODAY!