As we marketers know, staying on your toes and ahead of the game is the perhaps the most important unwritten requirement in the job description. Being in the know is essential to slashing competition. And what better way to contribute to your intellectual arsenal than by watching an inspiring video? This week, consider watching one marketing-based Ted Talk a day to get the juices flowing.
What brands can learn from online dating
by Sarah Willersdorf
On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.
How to get your ideas to spread
by Seth Godin
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
The complex relationship between data and design in UX
By Rochelle King
Engineering a website is equal parts vision and adaptation ... responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data and the people for whom it is built.
Bitcoin. Sweat. Tide. Meet the future of branded currency.
By Paul Kemp-Robertson
Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing ... but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.
404, the story of a page not found
By Renny Gleeson
Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.