Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Best Digital Marketing Tactics For Home Services Business

In the Home Services industry there has been a marked increase in competition due to the potential for higher profits than ever and low barriers to entry. This fact has caused many business owners to look for ways to combat lower quality entrants into the market and regain lost market share. One of the most effective ways that Home Services businesses can do this is with digital marketing. Here are a few ways it can set you apart...

Targeting the right customers

Say you're in the landscaping business and want to attract customers from a specific zip code with high value, you actually have the ability to target that specific geographic area.

How?

By using long-tail keywords your messaging reaches those potential customers you've identified that have higher income, more close potential, or volume of work. Your competitors meanwhile will likely spend more on a more generalized approach, allowing you little to no competition for those groups.

Some examples of this:

Tree+trimming+77546

Lawn+care+77002

New Gardens in Kingwood

Using phrases like this also allows you to avoid keyword competition that can bury your service offerings along with everyone else.

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SEO

Adjusting the content on your website to be seen more often from your ideal customers isn't only for PPC ads!

By using variations for the common service terms and offerings you provide, your organic search rankings (all the people that found you by searching for a keyword or phrase) will be higher than your competitors over time.

SEO can also differentiate your business by placing you as a niche expert for certain searches. This tactic is invaluable to those home service businesses that offer mostly the same services. Think of it like this:

If you own a landscaping business for example, that specializes in "Weed killing for Bermuda grass" as opposed to just "Weed Killing", or, "1 Day Tankless water heater installations" versus "Water heater installs" your company will be valued higher in search terms for those keywords. You can then begin to become the first choice for customers looking for those services or even portions of those phrases. Additionally, you can use variations of common terms such as:

Best Electricians in Houston

Houston Best Electrician

Electrician Best Houston

These variations allow you to compete for those common keyword terms and phrases.

SEO - Search Technology Internet- Controller on Black Control Console with Blue Backlight. Improvement, Regulation, Control or Management Concept.