In today’s digital world, websites play a crucial role in reaching out to more customers and boost sales. As per a study, it takes 0.05 seconds for users to form an opinion about your website. In these first few seconds, it is vital to make a positive impact on your audience. A well-designed website can also help you get a boost in your leads and gain more conversions. Your website’s aesthetics, UI/UX, responsiveness, and loading speed are all part of its design.
Given how valuable a website is for your business, you would not like to make mistakes during its inception. This post shows you how easy it is to avoid making these website design mistakes.
#Mistake 1. Poor navigation
The most crucial aspect of a website is that it should be easy to use. As a general rule, the horizontal navigation should be across the top or vertical navigation down the left side. This would result in a lower bounce rate, more pages per visit, and higher conversions.
When constructing a website, remember these points:
- Easy access to the home page from all other website pages
- Do not put too many items in your navigation
- Ensure a clear structure for menus
- A listing of all pages at the header or on the sidebar
- Clear and precise information
- Proper color coding and font formatting
#Mistake 2: Too much information
While it is vital to display content that talks about your vision, services, and products, you need to remember that most people do not have time to read pages after pages of content. Only display relevant information to help prospective customers make an informed decision.
Keep your content precise and engaging, as having tons of text and images may confuse your visitors.
Do not suffocate your visitors with ads and popups. In case you are using ads for monetization, remember these points:
- Avoid screaming ads on top of your pages as it may turn away the user
- Avoid obtrusive pop-up ads that cover your content
- Avoid ads that use more space than content as it reduces the credibility
#Mistake 3: Slow load times
You can have an outstanding website design, but if it is too slow to load, you’ll not be able to convert leads. Visitors hate to wait, so page speed becomes an important part of web design. Use Google PageSpeed Insights to get a clear picture of your webpage’s loading speed. The tool gives you a list of metrics that contribute to the score. Faster page speed offers a better user experience and a lower bounce rate.
Keep these points in mind to improve your final page loading score:
- Limit Redirects
- Include the Trailing Slash ( For example: instead of https://ikeamuseum.com/en/uber your URL should read https://ikeamuseum.com/en/uber/ )
- Compress and optimize images
- Limit plugins and extra page elements
#Mistake 4: Missing Call to Action (CTA)
A CTA prompts a visitor to take some specified action on a website. CTAs are typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and are presented as buttons or hyperlinks.
Here are some CTA examples you might typically see on a blog:
- Sign-up for our newsletter
- Support our sponsor
- Share on social media
- Get started
- Sign up
- Free Trial
While planning your CTA, make sure you use emotional triggers such as trust, delight, surprise, and, most importantly, satisfaction.
#Mistake 5: SEO mistakes
An SEO-friendly website is one that is easy for a search engine to find. It requires careful planning and a structured approach to build an SEO-friendly site. Before you start designing or mapping out your content, identify the goals of your website. For instance, if you want your website to generate sales leads, you need to align your user experience with your conversion objectives.
Likewise, to get more traffic, you need to upload more quality content and leverage social sharing. Remember that there is no one-size-fits-all approach for a website.
At On-Target, we focus on providing marketing and advertising services to drive leads and growth. We specialize in services like content writing, graphic design, brand strategy, inbound marketing, pay-per-click management, media buying, social media marketing, video production, and web development. Whatever your web development needs, rest assured that we will recommend the right solutions for you.
You can reach out to us at 281-444-4777. You can also fill our online contact form to know more about our services.