Baystar

Overview

Baystar needed a complete branding identity and an assortment of marketing and sales content to introduce themselves in the marketplace with momentum.

Baystar was created as a joint venture in 2018 between three established petrochemical industry leaders; Total Petrochemicals, Borealis and NOVA Chemicals to manufacture the largest volume of polyethylene pellets in North America.

 

Services

  • Website Development
  • Graphic Design
  • Search Engine Optimization (SEO)
  • Copywriting
  • Video Production
  • Digital Advertising
  • Logo Design
  • Event Marketing

01
Challenge

Baystar did not have a name, logo, website or any type of sales materials when they came to us. We had to create a brand from scratch that could compete with some of the largest oil and gas companies in the world. We then had to gain approval from the three major entities joining together to form the company which added a unique layer of difficulty. 

 

BayStar-Web-MockUp_01
BayStar-Web-MockUp_02

02
Approach

To create a successful brand, you must first fully understand the market and offering. What resonates with the audience? What are competitors doing? What are the key challenges your product solves? These are the questions we needed to answer.

Once we completed our research, we chose fonts, colors, messaging and the various components form a brand guideline. We then used the guideline to build a website and internal Sharepoint site and the various components this new business needed. We then hosted a brand launch for the various stakeholders to cap off this exciting project. 

"The team was easy to work with and was able to bring my ideas to life!"

- Gary Cambre - Communications Manager for Baystar

Baystar

STATS

  • Helped introduce their offering to the market
  • Created stakeholder excitement
  • Generated new leads

The speed at which we built the brand and supporting collateral helped Baystar quickly enter the marketplace and begin generating profit. Rather than slowing down the project with multiple revisions, our growth-driven approach focused on providing the most essential elements first.

Baystar now is a recognizable brand within their space and is positioned for success.

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