In this eBook:
Learn what a buyer persona is (and isn't)
Conduct research, surveys, and interviews to build your own personas
Use buyer personas and lifecycle stages to create targeted content
Browse sample personas as a guide to customizing your own
Bringing a Vision to Life
The Sundance Cove real estate development team came to On-Target in it’s very beginning phases of construction. They were still in the process of obtaining funding for the project and needed to appeal to investors and builders. Using buyer persona research, the story of Sundance Cove was brought to life.