Marketing & Advertising in Houston
Call On-Target Marketing & Advertising

Get to know what homebuyers really want

With these templates, you can learn best practices for real estate marketing using persona research. This guide will help you create beautiful, well-formatted homebuyer personas that you can share with your entire company. 

In this eBook: 

  • Learn what a buyer persona is (and isn't)

  • Conduct research, surveys, and interviews to build your own personas

  • Use buyer personas and lifecycle stages to create targeted content

  • Browse sample personas as a guide to customizing your own

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“HOW TO CREATE BUYER PERSONAS FOR YOUR BUSINESS”

Bringing a Vision to Life 

The Sundance Cove real estate development team came to On-Target in it’s very beginning phases of construction. They were still in the process of obtaining funding for the project and needed to appeal to investors and builders. Using buyer persona research, the story of Sundance Cove was brought to life.