Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Case - Baystar

Overview

Baystar needed a complete branding identity and an assortment of marketing and sales content to introduce themselves in the marketplace with momentum.

Baystar was created as a joint venture in 2018 between three established petrochemical industry leaders; Total Petrochemicals, Borealis and NOVA Chemicals to manufacture the largest volume of polyethylene pellets in North America.

Services

Website Development
Graphic Design
Search Engine Optimization (SEO)
Copywriting
Video Production
Digital Advertising
Logo Design
Event Marketing

01
Challenge

Baystar did not have a name, logo, website or any type of sales materials when they came to us. We had to create a brand from scratch that could compete with some of the largest oil and gas companies in the world. We then had to gain approval from the three major entities joining together to form the company which added a unique layer of difficulty.

02
Approach

To create a successful brand, you must first fully understand the market and offering. What resonates with the audience? What are competitors doing? What are the key challenges your product solves? These are the questions we needed to answer.

Once we completed our research, we chose fonts, colors, messaging and the various components form a brand guideline. We then used the guideline to build a website and internal Sharepoint site and the various components this new business needed. We then hosted a brand launch for the various stakeholders to cap off this exciting project.

"The team was easy to work with and was able to bring my ideas to life!"

- Gary Cambre - Communications Manager for Baystar

Baystar

STATS

Helped introduce their offering to the market
Created stakeholder excitement
Generated new leads

The speed at which we built the brand and supporting collateral helped Baystar quickly enter the marketplace and begin generating profit. Rather than slowing down the project with multiple revisions, our growth-driven approach focused on providing the most essential elements first.

Baystar now is a recognizable brand within their space and is positioned for success.

Baystar

Baystar

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