Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Client Story: Lakes Of Bella Terra

TURN A NEGATIVE INTO A POSITIVE.
BAD SCHOOL DISTRICT, NO PROBLEM.

BUST-OUTS

+72%

YR/YR HOMES SOLD

2.8M

TARGETED IMPRESSIONS

New home development turnaround on a dime.

After a big rebound year of sales (+122%) after we rebranded this struggling community, a new issue arose...'Bust-out' sales caused by REALTORS spiked because they were telling buyers not to buy in this community due to the school district. There was no time to lose, so we crafted a new campaign focusing on the A+ schools serving the community. It worked. Learn how below.

Find the positives

After a little research, we found that the Principal of the elementary school serving the community had received 'National Principal of the Year' award, and several faculty received other noteworthy recognitions.

These acknowledgements served as proofs for the A+ claim that drove the campaign.

Get Started

Roles & Goals

Minimize 'Bust-out' Sales
Re-gain sales momentum
Engage REALTORS
Reposition Schools
Accentuate positives
Attract diverse prospects
Maximize their budget that was 1/14th that of major competitor across the street

Recognizing the changing demographics.

The population of Fort Bend County in Texas was rapidly changing. The fastest growing segment was people of East Asian descent. Education ranked extremely high on their priority list for where to live. The campaign included media outlets with strong loyalty within this segment, and the creative was crafted to appeal to their sentiments.

Stretching the budget

The media mix included: newspaper, radio, paid search, paid social, magazine, direct mail, and REALTOR marketing/events. In order to stretch the budget, we utilized 1/3 of the budget for 'remnant' ads at the last minute. The result boosted our impressions 60% all on targeted media.

Award-winning

The combined impact of the strategies, creative and results contributed to incredible recognition and results. Most importantly, 'Bust-outs' due to the school district evaporated. It also won 'Campaign of the Year' at the Houston's Best PRISM Awards, and the Texas Association of Builders Star Awards, and was a finalist at the National Association of Homebuilders Nationals.

“It was amazing, almost overnight the perceptions changed and people were commenting on how excited they were to live in our community
and have their children attend our schools.”

- Lisa Clark, Ryko Communities

THE FALLS

HOLCOMB PROPERTIES

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ALLPOINTS

ALLPOINTS SURVEYING GROUP

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DPIS

ENGINEERING MARKETING

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LEARN WHAT IT MEANS TO BE ON-TARGET!

Whatever you're up against, rest assured that after 20 years we've probably seen it. Let's connect and get to know each other. No commitments, no strings attached.