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Zero Builders, Poor School District, The Worst Economy in Decades...No Problem. 

CLIENT OVERVIEW

Ryko Development needed help generating awareness and rapid sales for their new residential community during a housing downturn. They chose to work with our Houston marketing agency because we understand how to reach and convert high-volume builders, realtors, and homebuyers using a variety of marketing and advertising strategies.

Ryko Development is the residential developer behind Villages at Lakepointe, Beechtree, Lakes on Eldridge, Lakes on Eldridge North, Lakes of Bella Terra, and Lakes of Bella Terra West.

TACTICS  DEPLOYED

  • Creative Development
  • Graphic Design Support
  • Web Design and Build
  • Video Production
  • Search Advertising
  • Social Media Management
  • Social Advertising
  • Event Marketing
  • Outdoor Marketing
  • Email Marketing
  • B2B/B2C Sales and Marketing Support

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HOW THEY FOUND NEW BUILDERS

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BUILDER CHALLENGE

Ryko's new website was designed to showcase properties from specific builders and create an additional resource for them to sell homes. Now visitors to the website could view the community, see what homes they were interested in, and schedule showings all in one website visit. This meant more convenience for prospective buyers and more homes being sold, which was an attractive draw for new builders in addition to the robust market Ryko represented. 

HOW THEY OVERCAME A POOR SCHOOL DISTRICT

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SCHOOL DISTRICT CHALLENGE

Poor perception of the Lamar ISD school district was one of the chief concerns that Ryko needed to address. This was achieved by highlighting the fact that one of the local schools had just received a principal of the year designation. By providing this information digitally to builders as well as realtors, perceptions changed and sales rose.    

HOW THEY SOLD IN A BAD ECONOMY

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ECONOMY CHALLENGE

Facing one of the most challenging economies in recent memory, Ryko needed to convey to potential buyers that its homes were not only luxurious but affordable. Digital ads and social campaigns helped strengthen this message as more interested buyers came to tour homes leading to more purchases. These ads focused on the reader placing themselves in the homes and visualizing what life was like in a Ryko community and over 4 million ad impressions were achieved due to the campaign. 

“They are experts at digital. If you want to grow your business, On-Target! Marketing is the company to hire.”

- Lisa Clark, VP and Director of Marketing for Ryko Development.

MAKE SH!T HAPPEN WITH ON-TARGET

Whatever you're up against, rest assured that after 20 years we've probably seen it. So, if you're ready to Make SH!T Happen, get started by completing a short survey, or book a meeting with us. 

 

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