Builders Dropping, Poor School District, The Worst Economy in Decades...No Problem. 

CLIENT OVERVIEW

Ryko Development needed help generating awareness and rapid sales for their new residential community during a housing downturn. They chose to work with our Houston marketing agency because we understand how to reach and convert high-volume builders, realtors, and homebuyers using a variety of marketing and advertising strategies.

Ryko Development is the residential developer behind Villages at Lakepointe, Beechtree, Lakes on Eldridge, Lakes on Eldridge North, Lakes of Bella Terra, and Lakes of Bella Terra West.

TACTICS  DEPLOYED

  • Creative Development
  • Graphic Design Support
  • Web Design and Build
  • Video Production
  • Search Advertising
  • Social Media Management
  • Social Advertising
  • Event Marketing
  • Outdoor Marketing
  • Email Marketing
  • B2B/B2C Sales and Marketing Support

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HOW THEY FOUND NEW BUILDERS

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BUILDER CHALLENGE
In a turnaround, finding the right mix of builders is paramount to success. But, when the word is you've lost 6 of 8, that's beyond a challenge. We crafted a complete builder acquisition package in print and digital that outline the Turnaround Strategy and helped Ryko save 4 of the 6 who were leaving and acquire three new builders within a few months. The mix was right and the turnaround was on it's way!

HOW THEY OVERCAME A POOR SCHOOL DISTRICT REPUTATION

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SCHOOL DISTRICT CHALLENGE

Poor perception of the Lamar ISD school district was one of the chief concerns that Ryko needed to address. This was achieved by highlighting the fact that the Principal for the elementary school within the community had just received a National Principal of the Year award. We researched other recognitions for faculty and programs, and initiated a campaign that positioned Lakes of Bella Terra's schools as 'A+' grade. The 'A+ Schools' campaign changed perceptions, sales rose and it won Marketing Campaign of the Year.    

HOW THEY SOLD IN A BAD ECONOMY

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ECONOMY CHALLENGE

Facing one of the most challenging economies in recent memory, Ryko needed to convey to potential buyers that its homes were not only luxurious but affordable. Digital ads and social campaigns helped strengthen this message as more interested buyers came to tour homes leading to more purchases. These ads focused on the reader placing themselves in the homes and visualizing what life was like in a Ryko community and over 4 million ad impressions were achieved due to the campaign. 

“They are experts at digital. If you want to grow your business, On-Target! Marketing is the company to hire.”

- Lisa Clark, VP and Director of Marketing for Ryko Development.

LEARN WHAT IT MEANS TO BE ON-TARGET!

Whatever you're up against, rest assured that after 20 years we've probably seen it. Let's connect and get to know each other. No commitments, no strings attached.

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