Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Case Study | Trend Development

Generate High Sales Velocity & Maximize ROI

At Trend Development, our primary goal was to generate high sales velocity and maximize return on investment (ROI) in a challenging and competitive market. Despite facing companies with significantly larger budgets, we devised strategies to outperform the competition and achieve exceptional results. We recognized the importance of capitalizing on a distinct selling season and developed tailored conversion experiences for our three unique target audiences: builders, realtors, and potential residents.

Understand the audience

To deliver effective marketing strategies, we invested time in thoroughly understanding Trend Development's target audience. Through in-depth analysis of buyer personas, we identified the individuals most likely to close deals for each community. This insight allowed us to tailor our marketing efforts and create a compelling conversion experience for prospective buyers. Additionally, we assessed the existing branding, collateral, and marketing touchpoints to identify areas for quick wins and improvements.

What We Did

Improve revenue year over year: We implemented strategies to consistently increase revenue and surpass previous year's results

Streamline sales processes: By analyzing and optimizing the sales funnel, we streamlined processes to enhance efficiency and accelerate conversions.

Maximize new leads: Leveraging advanced data analytics and marketing automation tools, we maximized new lead generation and conversion rates.

Reposition the brand: Through extensive market research and collaboration with top-notch designers, we successfully repositioned the brand to resonate with the target audience.

Expand reach in competitive markets: We formulated a strategic plan to expand Trend Development's reach in fiercely competitive markets, unlocking new growth opportunities.

Our partnership with Trend Development aimed to generate high sales velocity, maximize ROI, and overcome challenges posed by a competitive market. By aligning our strategies with their specific goals, understanding the target audience, and providing comprehensive marketing support, we successfully achieved remarkable results and ensured their continued success.

Compete (and win) against larger, well-funded builders?
No problem.

Generate High Sales Velocity & Maximize ROI

Understand the audience

What We Did

Ready to Ignite Your Own Transformation?

Other Client Success Stories

RYKO

DPIS

FALLS

LEARN WHAT IT MEANS
TO BE ON-TARGET!

Compete (and win) against larger, well-funded builders? No problem.

Generate High Sales Velocity & Maximize ROI

Understand the audience

What We Did

Ready to Ignite Your Own Transformation?

Other Client Success Stories

RYKO

DPIS

FALLS

LEARN WHAT IT MEANSTO BE ON-TARGET!

Compete (and win) against larger, well-funded builders?
No problem.

LEARN WHAT IT MEANS
TO BE ON-TARGET!