Does my company website need a blog?

In short, yes! A company blog is a powerful addition to your marketing strategy because it gives potential customers insights into your products and services.

While managing a company blog might seem like a boring and tedious process for B2B companies, it's critical to create content with relevant keywords to show Google that your company is an expert on the products and services you provide.

In additional to helping search engines understand your offering, blogs can also help your sales team by providing them with resources to help convert leads.

To learn how to maximize your business blog, Download our B2B Blogging eBook!