The ROI of social media can be interpreted as “Risk of Inactivity” rather than “Return on Investment”.
Today’s consumers expect your business to have a Facebook page at the bare minimum and may go with a competitor if they don’t see your profile. This is because social media helps build trust and can show that you’re a legit company if you have a location listed and a few reviews.
Social media sites have also become primary search engines for some people which means your Facebook profile could be the first thing a potential customer interacts with.
Visit our Facebook to see how we do social media marketing.