HIGH VELOCITY
REAL ESTATE MARKETING 

Your website is your digital storefront and should be your best sales and marketing resource. If you want to succeed in real estate marketing, you need a website that is helpful and mobile-friendly.

Our team of experts will craft an attractive, functional, and conversion-focused website and continue to optimize it based on real data. 

Most customers begin their buying process online using a search engine to uncover the answer to something.  "What's the best master-planned community in Houston?" or " Which home builder is the most energy-efficient?"

These are the types of questions your website needs to answer. Doing some keyword research and following best practices is a proven way to increase traffic and the opportunity to earn customers.

Successful real estate marketing strategies are highly focused on creating helpful content - and social media allows you to share that valuable information with a targeted audience, especially when using paid advertising.

Social media also helps you engage with your prospects and gives your brand a human element the audience can connect with. So, it's a great idea to interact on the social platforms where your ideal buyers spend their time.

One of the best ways to get potential customers excited about your product is to hold an event. Whether it's a VIP tour for Realtors, builders, inviting them to see the product first hand in a laid-back environment is a sure-fire way to get the conversation moving. 

Our team has hosted multiple events for a variety of master-planned communities. We'll take care of everything from invitations and catering, to giveaways and follow-up correspondence, so you can focus on closing deals. 

Video marketing is a great way for developers and home builders to provide valuable information in a format consumers enjoy and engage with.

Whether it's a drone video of the community paired with a model home tour, or a testimonial video and footage from a community event, using video is an efficient way to guide potential homebuyers through the sales process.

Keeping Realtors happy is vital to the success of your development or home building business. The real estate community is tight-knit. If you impress a few Realtors and create a positive reputation in the industry, they will bring you clients. 

Send out an email that makes Realtors' lives easier. Provide information about your properties that Realtors can easily convey to potential buyers.

Autoresponders are a simple and effective way to tailor your content to your customer's needs.

For example, you can set up an autoresponder that triggers when a customer visits your community or model home. The autoresponder email could contain a content that moves them along the buyer's journey such as downloading a brochure or booking a follow-up appointment.

Send out an email that provides value to your past clients or current residents. Consider providing home maintenance tips, examples of great interior home design, or information on upcoming local events.

If you help out your clients after the sale, they are more likely to provide referrals. You could also ask for a video testimonial or a Google review.

Send out a high-quality eNewsletter once or twice a month. The eNewsletter should summarize current and upcoming events. You can also promote a sale, summarize recent blog posts, or promote a new home.

Use your newsletter to sell but don't use spammy marketing tactics. Always provide value to keep your customers happy.

A CRM - or Customer Relationship Management - is a software that tracks your interactions with prospects and customers. Because the purchase cycle for homebuyers is lengthy and features dozens of touchpoints, a CRM is practically mandatory. 

It's time to ditch the spreadsheets and start collecting meaningful data you can utilize to improve close rates. 

CRM provides a full, accurate record of a rep’s entire interaction history with a prospect that’s accessible with one click. Reps will never have to manually reconstruct a timeline of touchpoints again.

Reps can also use a CRM to view their sales pipeline and opportunity queue, which ensures they always know where they stand relative to quotas.

CRMs standardize how reps track their activities and prospect interactions, which streamlines reporting.

Without CRM, different salespeople can track activities in different ways, which makes it difficult for managers and leaders to piece data together to form a coherent picture.

Keeping activity recording consistent also reduces friction when passing a lead from one rep to another, switching territories, or reassigning a departed colleague’s opportunity queue.

The CRM we recommend, HubSpot CRM, lets you create a chain of targeted and personalized prospecting emails and set up a workflow or process, so emails are automatically sent out every few days.

With the click of a button, your sales reps can initiate customized follow-up emails designed to nurture the customer along the buyer’s journey at the right time— all while providing insight into their needs and behavior.