Whether you're a real estate developer opening a new community or a builder trying to grow your brand, our award-winning Real Estate Marketing team has a proven blueprint for success. Put simply, "We Make Profits Happen."
Home buying has a long purchase cycle, so you'll need a mix of content that attracts, nurtures, and converts. From inbound and video marketing, to SEO and PPC, our team of experts will help your maintain a high sales velocity.
Your website is your digital storefront and should be your best sales and marketing resource. If you want to succeed in real estate marketing, you need a website that is helpful and mobile-friendly.
Our team of experts will craft an attractive, functional, and conversion-focused website and continue to optimize it based on real data.
Most customers begin their buying process online using a search engine to uncover the answer to something. "What's the best master-planned community in Houston?" or " Which home builder is the most energy-efficient?"
These are the types of questions your website needs to answer. Doing some keyword research and following best practices is a proven way to increase traffic and the opportunity to earn customers.
Successful real estate marketing strategies are highly focused on creating helpful content - and social media allows you to share that valuable information with a targeted audience, especially when using paid advertising.
Social media also helps you engage with your prospects and gives your brand a human element the audience can connect with. So, it's a great idea to interact on the social platforms where your ideal buyers spend their time.
One of the best ways to get potential customers excited about your product is to hold an event. Whether it's a VIP tour for Realtors, builders, inviting them to see the product first hand in a laid-back environment is a sure-fire way to get the conversation moving.
Our team has hosted multiple events for a variety of master-planned communities. We'll take care of everything from invitations and catering, to giveaways and follow-up correspondence, so you can focus on closing deals.
Video marketing is a great way for developers and home builders to provide valuable information in a format consumers enjoy and engage with.
Whether it's a drone video of the community paired with a model home tour, or a testimonial video and footage from a community event, using video is an efficient way to guide potential homebuyers through the sales process.
Keeping Realtors happy is vital to the success of your development or home building business. The real estate community is tight-knit. If you impress a few Realtors and create a positive reputation in the industry, they will bring you clients.
Send out an email that makes Realtors' lives easier. Provide information about your properties that Realtors can easily convey to potential buyers.
Send out a high-quality eNewsletter once or twice a month. The eNewsletter should summarize current and upcoming events. You can also promote a sale, summarize recent blog posts, or promote a new home.
Use your newsletter to sell but don't use spammy marketing tactics. Always provide value to keep your customers happy.
A CRM - or Customer Relationship Management - is a software that tracks your interactions with prospects and customers. Because the purchase cycle for homebuyers is lengthy and features dozens of touchpoints, a CRM is practically mandatory.
It's time to ditch the spreadsheets and start collecting meaningful data you can utilize to improve close rates.