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Marketing that hits targets

We align your marketing directly with your sales goals. Our team has decades of sales & marketing expertise. This depth of sales perspective helps us to create the right content to help your sales team achieve their best outcomes.

Our content focal points: ENGAGE. INSPIRE. SELL.



If you think that a colorful brochure with relevant pricing and contact information in an increasingly digital world will increase your sales, you’re actually not wrong. That’s not to say it’s all you should be doing though. We can show you what a successful campaign should look like.

We’ll help you refine sales processes and develop the content that supports moving prospects to the 'Next-step' of their buying process.

Our proven methodologies take the guesswork out of your approach to messaging and the visuals that give your Sales Team the On-Target! edge.


Everything You Need To Know About Sales Collateral

Sales collateral is essentially educational and persuasive content that describes a company's product and services. Sales professionals use it as a tool in influencing the customers to make a purchase. Earlier, the term "collateral" referred to physical brochures, but it has now expanded to include digital assets.

We can help you create sales materials that consistently exceed your expected ROI. By analyzing each detail of the asset and its intended usage, your brochures, website, and emails will all be On-Target!

recycle content for sales emails


A wise marketer can use one basic marketing tool, such as a brochure, to generate several powerful pieces of content that can be used in your next email campaign — providing multiple opportunities to entice potential customers with valuable information. Here are a few examples of how you can use repurposed content as strong call-to-actions in your sales emails...


Is your message being heard?

Consistency & Relevance sell. 

There can be a wide variance in how your messaging is delivered depending. Sales & Marketing Alignment creates a distinct competitive advantage by ensuring you're getting the right message to the right people at the right time.  This is where consistency of messaging and relevance to your prospects situation put your sales teams in a better position to build trust throughout the buying process.

All About Sales Enablement

To keep your business thriving and growing, your sales team has to juggle a lot of things – like planning, improving customer retention, converting leads into customers, and much more. But to achieve higher sales and revenues, companies must train their salespeople with training, coaching, technology, content, and other resources. It is also called sales enablement. This strategy helps companies to shorten the sales cycle by improving interaction with buyers and turning them into happy customers.


Does anyone actually read white-papers?

More than you think, but it serves a better purpose though.

Building a brand image, prospecting and generating leads are just a few of the positive outcomes from putting out white-papers consistently. If this strategy isn’t already in place for you now, we can help get you on the right track..

Young woman in white with hologram round head

How to Boost Your Sales with Artificial Intelligence

 You don't need to employ a larger sales staff or even drive thousands of additional shoppers to your location to increase your sales. You just need to optimize the customer base you already have. Ok, yes expand your customer base also, but optimize first. This is not science fiction. It's just a smart strategy. You can boost your sales and increase the profitability of your business with AI, Artificial Intelligence.


Build your strategy.

Every great outcome starts with a plan.

A clear analysis of current tools and resources available for your Sales and Marketing team’s will provide a baseline for improvement. We’ll recommend changes that are built on proven best practices for companies within your industry that we’ve helped turn into converting machines. It’s not rocket science, but it takes a trusted partner like On-Target.



With a strategic marketing plan that prioritized mobile first real estate marketing, Ryko Development was able to boost home sales and hit the ground running.


Do you have email templates for my
sales team?

We do, and they’re the key to becoming more efficient.

Arming your Sales Team with the ability to reach multiple prospects daily with better messaging starts with understanding the needs of your buyer. We’ll help you build buyer profiles that help you target your email campaigns more effectively than using a single script email and hoping for success.

HS Sales template image
failing to get leads

5 Reasons Your Sales Follow-up is Failing

You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it is hard to pinpoint the exact reason, knowing these 5 post-pitch follow-up mistakes can help you avoid similar responses in the future...


Reporting that makes sense makes (more) sales.

If your reporting data is everywhere, you’re not seeing the whole picture.

By standardizing sales reports, you effectively communicate the day to day status of deals, leads, and activities. Adherence to common goals and overall visibility of leader boards create strong competition among your sales teams increasing profit. It doesn’t hurt either that having all your data in one place saves time on those Monday morning meetings too!

Women gossiping and telling a secret - isolated over white

Content: Your Sales Team's Secret Sauce

Here’s a common misconception: content is a great marketing tool used for generating leads. Okay, this has some truth to it, but not entirely. Because content isn’t meant for just getting leads. One of the best strategies your sales team can borrow from marketing is content.


We’ve got case studies already.

Leveraging them more effectively though is a bit more in depth.

Your past customers whom you’ve provided great value to are your biggest champions to the buying public. If their testimonials are just simply a page on your website, you’re missing out. Adding content and an outreach strategy that targets similar companies with individuals with similar titles is key to converting more business. It really is true, people hate not fitting in, and if one CEO loves you, let them tell all the other CEOs in town why they should love you too.



Whatever you're up against, rest assured that after 20 years we've probably seen it. So, if you're ready to Make SH!T Happen, get started by completing a short survey, or book a meeting with us. 



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