As it tuns out, there is something to be said for having more arrows in your quiver if you want to hit a target. We couldn't agree more, and with our extensive resource assets available, your sales team will be hitting the bullseye every time.
Sales enablement for Marketing is meant to enhance the effectiveness of the Sales message with supporting content such as blogs, visuals, social posts and videos for potential customers. In turn, the sales process is shortened since the message on whether or not a prospect will buy has already been seen earlier in the process. Sales teams are in a better position to communicate which messages are converting to Marketing making for a better buying process overall.
By standardizing sales reports, you effectively communicate the day to day status of deals, leads, and activities. Adherence to common goals and overall visibility of leader boards create strong competition among your sales teams increasing profit. It doesn't hurt either that having all your data in one place saves time on those Monday morning meetings too!