SEARCH ENGINE OPTIMIZATION (SEO)
GET VISIBLE. EVERYWHERE.
SEO is the fuel that powers your website. It’s the coding and metadata behind the site and the proper alignment of text and images on the front of the site. If you’re having problems getting the right people to your site, outdated or ineffective SEO is probably the reason.
NEW CHANGES IN SEO
It’s ALWAYS EVOLVING...
Think keywords are the bread and butter of SEO? Think again! Keyword rankings should no longer be the primary focus of your SEO strategy. Yes, it's still very important that your longtail keyword shows up in your page title, URL, subheaders, image descriptions, and meta descriptions, HOWEVER, the data related to keywords is not 100% accurate. The reasons behind this can be broken down into three points — personalization, device and location.
HOW DO I KNOW WHO THE RIGHT PEOPLE ARE FOR MY SITE?
NO WORRIES. IT'S ALREADY HANDLED
Google will deliver results that are personalized to a user based on their search history. This means that if you were to search for a query like “electric cars” and you’d previously been browsing the Tesla website, it’s a possibility that Google would tailor the rankings of the search results to show Tesla near the top. This wouldn’t be the case for someone that hasn’t previously visited Tesla’s website, which makes it very tough to determine which website actually ranks #1 (because it can be different from one person to the next).
Experts at our PPC company worked with Oncology Consultants to create higher awareness for their unique treatment options using our targeted Digital Advertising process.
HOW DO THE NEW CHANGES AFFECT ME?
WHERE YOU ARE AND WHAT YOU'RE ONLINE WITH...
Personalization plays a huge part in search results, but what matters, even more, is new query factors like device and location. One of Google’s major advancements in search over the past couple of years has been the ability to gather data and use it to yield the most relevant results to a user. Hubspot did a great job putting this into a real-life scenario:
Go back to 2010 and a search for “Boston restaurants” would yield a list of relatively generic websites that either talk about restaurants or maybe are a restaurant. Fast-forward to today and a simple search arms Google with a whole lot more information than before. They’re able to see which device you’ve searched from, where you’re located whilst you’re searching, even if you’re currently on the move.
How CAN I OPTIMIZE FOR LOCAL SEO?
"Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help boost website traffic, leads, and conversions – tapping into a base of local customers. People near you are also more likely to be interested in your product/service."
WHAT ABOUT KEYWORDS?
THEY STILL MATTER, BUT THINGS HAVE CHANGED
It used to be that constantly repeating yourself was the only way to get noticed by Google. But great news for all the writers out there! You no longer need to repeat your keywords at least 7 times in the body copy anymore. This is a tactic that no longer works. Marketers who have been keyword-centric in the past should start learning about the other methods of improving SEO, such as topic clusters. Bottom line is that Google has gotten a lot smarter. It can use semantic search to determine the best results to display. Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.
HOW DO I AVOID MAKING A MISTAKE?
BEING INTENTIONAL HELPS
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. As search metrics have greatly improved, the battle for the first page is as fierce as ever. We all want to win, and may of us will go looking through blogs, forums, YouTube etc. for tips to boost our page results. However, some of these tips-especially from a few years ago are now considered black hat practices and will get you penalized by Google. There's a chance you could be breaking the rules of Google and not even know it!
NOT EFFECTIVE ANYMORE
There was a time when many marketers thought keyword stuffing would get you noticed by Google. That sentiment still holds true, just not in the way you want Google to notice you! Keyword stuffing involves injecting search terms that provide no value to the reader. Not only does it create a bad experience for the user, Google now levies penalties that can cause your web pages to drop in search rank. Examples of keyword stuffing include:
Lists of phone numbers without any substantial added value
Blocks of text listing cities and states a website is hoping to rank for
Repeating words and phrases so often that it sounds unnatural
Basically, the worst thing you can do
What's so sneaky about a redirect? Well, if you are knowingly sending a user to a different page than the one they clicked on, that's pretty conspicuous... according to Google. This is a practice commonly seen in spam where the URL you click is not really where the link takes you. Similar to cloaking, this might include redirecting a search engine crawler to one page that is rich in content and all other users to another page. You may have seen this when a highly authoritative page that ranks well with Google uses backlinks to another low scoring page simply to boost search results.
This may be the most nefarious act for SEO cheats. You may have even considered it before— hiding or placing invisible text in your content to boost keywords or word density on a page. This can also mean that the page will appear in search results for the invisible keywords while there's no visible content about them on the page. Google has learned to detect where content is placed, whether that is behind a box or blended with the background colors, and penalize websites. Needless to say, there should be no reason to hide content on your website. The best rule of thumb when it comes to SEO is to focus on what is important to the people reading your content. Yes, while there are tips for improving your SEO, you should not have to manipulate the system if you are putting out relevant information. If you're looking for an SEO expert to help you improve your search ranking the right way—we're here to help!
HOW DO I KNOW IF MY SEO STRATEGY IS WORKING?
There ARE WAYS...
Testing your website performance is critical for gaining traction with Search Engine Optimization (SEO) efforts today. The internet and mobile devices continue to consume our waking moments, allowing us to get information when and where we want. This is not something new and is the core underlying reason your website, the #1 Salesperson of your company, needs to be responsive and reactive when a user visits and inputs. Using the following tools, and a few others, our agency makes it mission-critical to get your site in tip top shape for you and your customers an for the devices that serve them through their day, i.e. Google, Apple, Android etc.
A BEGINNER'S GUIDE TO SEO COPYWRITING
"SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic, develops brand trust, and converts leads into sales..."
GOOGLE SEARCH CONSOLE
SEARCH RESULTS DELIVERED
Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
HOME SALES UP BY 150%
With a strategic marketing plan that prioritized mobile first real estate marketing, Ryko Development was able to boost home sales and hit the ground running.
MEASURE, MEASURE, MEASURE
Web Analytics is the measurement and analysis of sta to inform an understanding of user behavior across web pages. Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.
Lighthouse is an open-source, automated software tool for improving the quality of your web pages. You can run it on any web page, either public or secure that requires authentication. It has audits for performance, accessibility, progressive web apps, and more. You simply type a URL into Lighthouse, and it runs a series of audits on the page, then generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page. Each audit has a reference document explaining why the audit is important, as well as how to fix it.
SPEED IS KING
Page speed insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page can be improved to improve load speed.
LEARN WHAT IT MEANS TO BE ON-TARGET!
Whatever you're up against, rest assured that after 20 years we've probably seen it. Let's connect and get to know each other. No commitments, no strings attached.