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Growth-Driven
Website Design

QUICKLY TRANSFORM YOUR WEBSITE INTO YOUR BEST SALES AND MARKETING TOOL

Your website is the first place people go to find information about your products or services. It should be your best sales tool and the centerpiece of all your marketing activities. A great website creates a strong first impression. And to be effective, websites need ongoing measurement and refinement like any other marketing tactic.

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  • What is Growth Driven Design?

  • Growth Driven Design Overview, Pillars, Why and What?

  • THE PROCESS

  • Our Approach : Growth Driven Design

Our Approach : Growth Driven Design

  • GROWTH-DRIVEN DESIGN OVERVIEW

  • PILLARS OF GROWTH-DRIVEN WEBSITE DESIGN

  • WHY IS GROWTH-DRIVEN WEBSITE DESIGN UNIQUE?

  • WHAT FACTORS ARE MEASURED?

GROWTH-DRIVEN DESIGN OVERVIEW

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Your website is your digital storefront and should be your best sales and marketing resource. If you want to succeed in your industry, you need a website that is helpful and mobile-friendly.

Our team of experts will craft an attractive, functional, and conversion-focused website and continue to optimize it based on real data. This strategy turns website redesign projects into continually-improved launchpad websites. 

PILLARS OF GROWTH-DRIVEN WEBSITE DESIGN

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Growth-Driven Website Redesigns are based on Three Design Pillars:

  1. Minimize risk – let the data dictate ongoing design decisions
  2. Continuously learn and improve– sites are not static and design can be dynamic based on behavioral data and filters
  3. Inform marketing and sales– take findings from the design process and leverage them within marketing and sales initiatives

WHY IS GROWTH-DRIVEN WEBSITE DESIGN UNIQUE?

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Traditional Website Design

  • Requires a large upfront investment
  • Becomes outdated quickly and needs to be revamped every 3-4 years
  • Is slow to get off the ground
  • Has unpredictable results

Growth-Driven Website Design

  • Has low risk and is less expensive upfront
  • Launches quickly
  • Focuses on data-driven decisions
  • Includes continuous measurement and month-over-month improvements

 

WHAT FACTORS ARE MEASURED?

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The whole point of Growth-Driven Website Design is to use data to make decisions. We utilize the following information on a consistent basis:

  • Overall website traffic
  • Unique page views
  • Bounce rates
  • Pages per visit
  • Click-through rates
  • Conversions
  • STRATEGY

  • LAUNCHPAD WEBSITE

  • IMPROVEMENTS HAPPEN IN STAGES

STRATEGY

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Our team begins every Growth-Driven Website Design project by auditing your current site and becoming familiar with your market and offering. 

After we get a firm grasp on what we're working with, we'll hold a meeting to discuss what you need and want in regards to your new website. 

We put your wants on a wish list and then get to work focusing on the things your new website needs. Most often these needs include a mobile-friendly interface, a form to capture leads, and some keyword optimization to generate organic traffic. These things form the basis of your launchpad website. 

 

LAUNCHPAD WEBSITE

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A launchpad website is quickly built to include your main list of website needs but is intentionally not the finished product. The launchpad website is a starting point and will serve as a baseline for collecting data. Over time, the launchpad website will be optimized based on behavioral data to improve conversions. 

 

IMPROVEMENTS HAPPEN IN STAGES

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Growth-Driven Design websites are built in stages according to assumptions that are validated or invalidated based on data.

Features are rolled out in a manner that's informed by experiences and learnings from the marketing and sales teams. Basically, the website is crafted to feature the information prospects want to know throughout the buyer's journey.

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