Growth-Driven
Website Design

Your website is your digital storefront and should be your best sales and marketing resource. If you want to succeed in your industry, you need a website that is helpful and mobile-friendly.

Our web application development company based in Houston will craft an attractive, functional, and conversion-focused website and continue to optimize it based on real data. This strategy turns website redesign projects into continually improved launchpad websites. 

Growth-Driven Website Redesigns are based on Three Design Pillars:

1. Minimize risk – let the data dictate ongoing design decisions
2. Continuously learn and improve– sites are not static and design can be dynamic based on behavioral data and filters
3. Inform marketing and sales– take findings from the design process and leverage them within marketing and sales initiatives

Traditional Website Design

• Requires a large upfront investment
• Becomes outdated quickly and needs to be revamped every 3-4 years
• Is slow to get off the ground
• Has unpredictable results

Growth-Driven Website Design

• Has low risk and is less expensive upfront
• Launches quickly
• Focuses on data-driven decisions
• Includes continuous measurement and month-over-month improvements

The whole point of Growth-Driven Website Design is to use data to make decisions. We utilize the following information on a consistent basis:

• Overall website traffic
• Unique page views
• Bounce rates
• Pages per visit
• Click-through rates
• Conversions

Our team begins every Growth-Driven Website Design project by auditing your current site and becoming familiar with your market and offering. 

After we get a firm grasp on what we're working with, we'll hold a meeting to discuss what you need and want in regards to your new website. 

We put your wants on a wish list and then get to work focusing on the things your new website needs. Most often these needs include a mobile-friendly interface, a form to capture leads, and some keyword optimization to generate organic traffic. These things form the basis of your launchpad website. 

A launchpad website is quickly built to include your main list of website needs but is intentionally not the finished product. The launchpad website is a starting point and will serve as a baseline for collecting data. Over time, the launchpad website will be optimized based on behavioral data to improve conversions. 

Growth-Driven Design websites are built in stages according to assumptions that are validated or invalidated based on data.

Features are rolled out in a manner that's informed by experiences and learnings from the marketing and sales teams. Basically, the website is crafted to feature the information prospects want to know throughout the buyer's journey.