WE'RE ALL ABOUT RESULTS!
Your plan must be intentionally focused on outcomes.
Many 'agencies' are all about making cool stuff. Their primary objective is gaining attention. While this is important, it is just the beginning. If you want to create exceptional results, you need your creative and tactics to elicit behaviors beyond attention.
While the tactics have evolved over the years, our focus is still Reach the Right People at the Right Time with the Right Message .
OUR CORE VALUES
We are a family-owned business. Principles matter to us. We genuinely care about the people we work for and with, and our core values direct how we approach everything we do.
We celebrate, hire, and fire (rarely) based on them, and this practice has served us well for over 20 years. The Core Value cards at left are used for recognition so that everyone not only knows what our core values are, they are encouraged to live and act by them.
Eliciting behavioral results requires a clear grasp of the target's mindset. We develop our creative strategies based on 'Neuromarketing' principles that guide us through the decision making brain activities that prospects experience. We understand what is driving their emotions and as a result what will move them to act.
This is how we provide the right message at the right time, and and get them to have the desired behavioral response.
For a deeper discussion, spark up a conversation.
A systemized way to plan, create and collaborate.
Strategic Discovery Process
Gaining a clear understanding of what drives your business can be an arduous process. The FASTRAK Process cuts months off of this critical effort, and provides consistent documentation of our findings and assessments.
We even provide a portal where all of the documentation lives and evolves that's available to you 24/7/365.
We call this your ROADMAP.
Accelerated Creative Development
- Faster Execution
- Creative that fits...right away
As a result of our systemized discovery and 'Neuromarketing' approach, our team understands:
- Your Vision
- Your Business Model
- Your Competition
- Your goals
- Your prospect's emotion drivers
We call this your CORE.
Key elements include:
- Your Company Vision
- Your Business Model
- Personas & Buying Process
- Competitive Profiles
- Tactical Initiatives
- Dedicated Success Manager
- Much more...
We call this your TARGET.