WHY CALL US?
Something's not working.
When it's not working, you know it. That's usually when our clients find us.
We're the fixers.
For over 20 years we've been turning poor-performing marketing strategies into winners.
On-Target was launched in 2001. Our team of fixers leverages decades of experience in sales management, traditional marketing, digital, branding, social, PR, video, and sales-driven marketing.
While the tactics have evolved over the years, our focus remains to: Reach the Right People at the Right Time with the Right Message.
We've helped hundreds of customers transform their marketing and won countless awards for doing it over the years. But, for us it's not about awards, it's about creating the outcomes you want that drives us.
OUR CORE VALUES
We are a family-owned business. Principles matter to us. We genuinely care about the people we work for and with, and our core values direct how we approach everything we do.
We celebrate, hire, and fire (rarely) based on them, and this practice has served us well for over 20 years. The Core Value cards at left are used for recognition so that everyone not only knows what our core values are; they are encouraged to live and act by them.
Eliciting behavioral results requires a clear grasp of the target's mindset. We develop our creative strategies based on 'Neuromarketing' principles that guide us through the decision-making brain activities that prospects experience. We understand what is driving their emotions and, as a result, what will move them to act.
By understanding your customer's behavior patterns of positive outcomes vs. negative actions, we segment our audiences, deliver the right message at the right time, and get them to have the desired behavioral response.
For a deeper discussion, spark up a conversation.
A systemized way to plan, create and collaborate.
Strategic Discovery Process
Gaining a clear understanding of what drives your business can be arduous. The FASTRAK Process cuts months off of this critical effort and provides consistent documentation of our findings and assessments.
We even provide a portal where all of the documentation lives and evolves that's available to you 24/7/365.
We call this your ROADMAP.
Accelerated Creative Development
- Faster Execution
- Creative that fits...right away
As a result of our systemized discovery and 'Neuromarketing' approach, our team understands:
- Your Vision
- Your Business Model
- Your Competition
- Your goals
- Your prospect's emotional drivers
We call this your CORE.
Key elements include:
- Your Company Vision
- Your Business Model
- Personas & Buying Process
- Competitive Profiles
- Tactical Initiatives
- Dedicated Success Manager
- Much more...
We call this your TARGET.