How to market your videos with HubSpot?

How Content Hub Pro and Marketing + Pro help small teams market with videos

EW-Video-Mockup-1920x1080-1Yes, you can catalog videos with HubSpot's Content Hub Pro and Marketing Hub Pro. Here’s how each tool supports video content management and marketing:



Content Hub Pro

  1. Video Hosting:

    • HubSpot's Content Hub Pro allows you to host videos directly on the platform. You can upload, manage, and organize video content alongside your other content assets.
  2. Video Embedding:

    • Easily embed videos into your blog posts, landing pages, and website pages using the drag-and-drop editor. This helps in creating engaging content without needing additional tools.
  3. Video SEO:

    • Optimize video content for search engines with built-in SEO recommendations, ensuring your videos are discoverable and rank well in search results.
  4. Content Strategy Integration:

    • Integrate video content into your overall content strategy, planning and organizing videos around key topics to support your marketing goals.
  5. Video Analytics:

    • Track video performance through detailed analytics, understanding how videos contribute to engagement, lead generation, and customer conversion.

Marketing Hub Pro

  1. Video Marketing Automation:

    • Incorporate videos into automated marketing workflows. Send personalized video emails, use video content in lead nurturing campaigns, and automate follow-up actions based on video engagement.
  2. Video Personalization:

    • Use video personalization to create customized video experiences for leads and customers, increasing engagement and conversion rates.
  3. Video CTAs:

    • Add calls-to-action (CTAs) directly within videos to drive specific actions, such as signing up for a newsletter, downloading a resource, or making a purchase.
  4. Video A/B Testing:

    • Perform A/B testing on video content to determine which videos resonate best with your audience and optimize for better performance.
  5. Social Media Video Management:

    • Manage and schedule video posts on social media platforms directly from HubSpot, analyzing the performance of video content across different channels.

Combined Benefits

  1. Unified Video Management:

    • With both Content Hub Pro and Marketing Hub Pro, you have a centralized system to manage all video content, ensuring consistency and ease of access across your marketing efforts.
  2. Enhanced Analytics:

    • Gain comprehensive insights into video performance, understanding how videos impact different stages of the customer journey from awareness to conversion.
  3. Integrated Campaigns:

    • Create integrated marketing campaigns that seamlessly incorporate video content, enhancing engagement and improving the effectiveness of your marketing strategies.
  4. Scalability:

    • As your video marketing efforts grow, HubSpot's tools can scale with you, providing more advanced features and capabilities as needed.

By leveraging these features, small marketing teams can effectively catalog, manage, and market video content, driving better engagement and achieving their marketing objectives.