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What Are the Best Practices for Our Email Marketing Packages?

Our email marketing packages—Starter, Pro, and Enterprise—offer tailored solutions for businesses at different stages, including setup, template design, automation, and advanced analytics.

Starter Package

Getting Started with Email Marketing

The Starter Package is ideal for small businesses or those new to email marketing. It includes the setup and integration of email marketing tools, ensuring you have the foundation needed to start engaging with your audience. With this package, you will receive two professionally designed email templates and support for automated responses from form submissions. Basic analytics and reporting are provided to track the success of up to two campaigns per month.

Best Practices:

  1. Clean Email List: Start with a clean and verified email list to ensure high deliverability. We use a service called Brite Verify from Validity to streamline this process.  (Pricing subject to quantity and provider)
  2. Engaging Content: Focus on creating engaging and relevant content for your audience.
  3. Consistent Schedule: Send emails on a consistent schedule to keep your audience engaged.
  4. Monitor Analytics: Regularly check analytics to understand open rates, click-through rates, and overall performance.

Pro Package

Elevate Your Email Marketing Strategy

The Pro Package is designed for businesses looking to elevate their email marketing efforts. In addition to all Starter Package deliverables, you will receive four custom email templates, segmentation and targeting capabilities, and the ability to conduct A/B testing to optimize your campaigns. Intermediate analytics and reporting provide deeper insights into campaign performance, and you can run up to five campaigns per month.

Best Practices:

  1. Segmentation: Segment your email list based on demographics, behavior, and engagement levels to tailor your messages.
  2. Personalization: Use personalized content to increase engagement and build stronger relationships with your audience.
  3. A/B Testing: Continuously test different subject lines, email content, and send times to optimize results.
  4. Enhanced Analytics: Utilize intermediate analytics to track key performance indicators (KPIs) and make data-driven decisions.

Enterprise Package

Advanced Email Marketing for Large Enterprises

The Enterprise Package is tailored for large businesses or those with advanced email marketing needs. It includes all Pro Package deliverables, plus unlimited email templates, advanced segmentation and personalization, and full-funnel automation. With advanced analytics and reporting, you can gain comprehensive insights into your campaigns. Up to ten campaigns per month can be managed, and you will have a dedicated account manager to support your efforts.

Best Practices:

  1. Advanced Segmentation: Use detailed segmentation to target specific audience groups with highly relevant content.
  2. Full-Funnel Automation: Implement automated workflows to nurture leads through the sales funnel efficiently.
  3. Comprehensive Reporting: Leverage advanced analytics to gain in-depth insights and optimize your email marketing strategy continuously.
  4. Account Management: Work closely with your dedicated account manager to align your email marketing efforts with your overall business goals.

Disclaimer: Some activities and deliverables listed above may vary based on the email marketing platform being used (e.g., Mailchimp, HubSpot, or other, licensing pricing not included.)