A Comparison of HubSpot Marketing Hub in Plain Language.
HubSpot Marketing Hub Plans – Simple Comparison
Starter vs. Pro vs. Enterprise
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Email Marketing | Send good-looking emails that don’t end up in spam. | A/B test, personalize, and automate them. | Smart send times and AI to pick the best version. |
| Marketing Automation / Workflows | Basic auto-responses tied to forms. | Visual editor to build powerful workflows. | Full automation across teams, branches, and triggers. |
| Landing Pages & Forms | Simple forms and pages to capture leads. | Add smart rules, personalization, and track conversions. | Lock in brand controls and permissions for teams. |
| Smart Content | Not available. | Show different content to different visitors. | Combine with advanced segments and behavior. |
| Custom Objects | Not available. | Not available. | Customize your CRM structure however you need. |
| Ad Management | Connect ad accounts and see leads. | Manage ads and track conversions. | Run large-scale campaigns with better targeting. |
| Social Media Tools | Post and reply. | Schedule, monitor, and report. | Team management and approvals. |
| SEO Tools | Some helpful guidance. | Full planner with topic clusters. | Advanced control over content strategy. |
| Campaign Management | Not included. | Manage assets across campaigns. | Coordinate cross-team, multi-touch efforts. |
| Reporting | Standard dashboards. | Custom reports and analytics. | Multi-touch revenue attribution and custom dashboards. |
| Custom Reporting | Limited. | Drag-and-drop builder. | Build complex, role-specific views. |
| User Permissions | One-level access. | Team-level content access. | Granular controls, field-level permissions. |
| Support | Chat/email. | Phone + onboarding help. | Dedicated rep and 24/7 priority support. |
| Quantity Limits | 1,000 marketing contacts. | Starts at 2,000; scalable. | Starts at 10,000; scales to enterprise-level volumes. |