Local SEO Enterprise Package Best Practices by On-Target!
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Advanced SEO Audit
- Perform in-depth audits regularly to identify and address any SEO issues.
- Use multiple tools and manual checks for comprehensive analysis.
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In-Depth Keyword Research
- Continuously refine keyword strategy based on performance data.
- Conduct extensive competitive analysis to identify new opportunities.
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On-Page SEO
- Optimize every page on the site, including product pages and blog posts.
- Use advanced techniques like A/B testing to improve on-page elements.
- Implement advanced schema markups, such as FAQ and product schemas.
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Content Strategy and Creation
- Produce a mix of content types (blogs, videos, infographics) regularly.
- Ensure all content is optimized for SEO and user engagement.
- Promote content through various channels to drive traffic and engagement.
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Technical SEO
- Continuously monitor and enhance site speed and performance.
- Implement and manage complex site structures and large-scale SEO initiatives.
- Regularly update and optimize site architecture for crawlability and indexability.
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Off-Page SEO
- Implement an aggressive backlink building campaign targeting high-authority sites.
- Engage in outreach and relationship building for guest posting and link acquisition.
- Monitor and disavow toxic backlinks regularly.
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Advanced Reporting and Analytics
- Provide comprehensive reports with in-depth analysis and strategic recommendations.
- Use advanced analytics tools to track and measure SEO performance.
- Regularly review and adjust strategies based on performance data and market trends.
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Additional Services
- Integrate SEO with social media and other digital marketing efforts.
- Offer conversion rate optimization (CRO) recommendations to improve user experience and increase conversions.
- Conduct competitor analysis and market research to stay ahead of industry trends.
Local SEO Tactics by On-Target!
Local SEO key tactics focus on optimizing your online presence to attract more business from relevant local searches. Here are the key tactics:
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Google My Business Optimization:
- Claim and verify your Google My Business listing.
- Ensure all business information is accurate, including name, address, phone number (NAP), business hours, and categories.
- Add high-quality images, respond to reviews, and regularly post updates.
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Local Keywords:
- Incorporate local keywords (e.g., "dentist in Houston") into your website content, meta tags, and Google My Business listing.
- Use location-specific landing pages for different areas you serve.
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NAP Consistency:
- Ensure your business name, address, and phone number are consistent across all online directories, social media profiles, and your website.
- Use tools like Moz Local or Yext to manage and monitor your NAP consistency.
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Local Citations:
- List your business in local directories, such as Yelp, Yellow Pages, and local chamber of commerce websites.
- Ensure your listings are complete and accurate.
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Online Reviews:
- Encourage satisfied customers to leave positive reviews on Google, Yelp, and other review sites.
- Respond to all reviews, both positive and negative, to show engagement and build trust.
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Local Content:
- Create blog posts, articles, and other content that focuses on local events, news, and activities.
- Highlight local partnerships and community involvement.
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Mobile Optimization:
- Ensure your website is mobile-friendly, as many local searches are conducted on mobile devices.
- Use responsive design and optimize site speed for better mobile performance.
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Local Backlinks:
- Acquire backlinks from local websites, such as local news sites, blogs, and community organizations.
- Participate in local sponsorships and events to earn relevant local links.
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Social Media Engagement:
- Engage with local audiences on social media platforms.
- Share local news, events, and promotions to increase local visibility.
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Schema Markup:
- Implement local business schema markup on your website to provide search engines with more information about your business.
- Use structured data to enhance your local search visibility.