Local SEO Package-Starter Details

Best Practices for Local SEO Starter Package by On-Target!

Starter SEO Package

  1. SEO-best-practicesInitial SEO Audit

    • Use tools like Google Search Console, SEMrush, or Ahrefs for basic audits.
    • Identify and fix critical issues such as broken links, missing meta tags, and duplicate content.
  2. Keyword Research

    • Focus on less competitive long-tail keywords.
    • Use tools like Google Keyword Planner, Semrush, etc.
  3. On-Page SEO

    • Optimize meta titles and descriptions for key pages.
    • Ensure proper use of H1, H2, and other header tags.
    • Improve page load speed by compressing images and leveraging browser caching.
  4. Content Recommendations

    • Identify pages with thin content and suggest improvements.
    • Ensure content is high-quality, relevant, and valuable to the target audience.
  5. Technical SEO

    • Make sure the website is mobile-friendly and responsive. (Web Coding may be required at additional costs)
    • Set up and optimize XML sitemaps.
    • Implement SSL for HTTPS security.
  6. Monthly Reporting

    • Track key metrics such as organic traffic, keyword rankings, and bounce rate.
    • Provide a simple, clear report highlighting progress and areas for improvement.

Local SEO Tactics by On-Target!

Local SEO key tactics focus on optimizing your online presence to attract more business from relevant local searches. Here are the key tactics:

  1. Google My Business Optimization:

    • Claim and verify your Google My Business listing.
    • Ensure all business information is accurate, including name, address, phone number (NAP), business hours, and categories.
    • Add high-quality images, respond to reviews, and regularly post updates.
  2. Local Keywords:

    • Incorporate local keywords (e.g., "dentist in Houston") into your website content, meta tags, and Google My Business listing.
    • Use location-specific landing pages for different areas you serve.
  3. NAP Consistency:

    • Ensure your business name, address, and phone number are consistent across all online directories, social media profiles, and your website.
    • Use tools like Moz Local or Yext to manage and monitor your NAP consistency.
  4. Local Citations:

    • List your business in local directories, such as Yelp, Yellow Pages, and local chamber of commerce websites.
    • Ensure your listings are complete and accurate.
  5. Online Reviews:

    • Encourage satisfied customers to leave positive reviews on Google, Yelp, and other review sites.
    • Respond to all reviews, both positive and negative, to show engagement and build trust.
  6. Local Content:

    • Create blog posts, articles, and other content that focuses on local events, news, and activities.
    • Highlight local partnerships and community involvement.
  7. Mobile Optimization:

    • Ensure your website is mobile-friendly, as many local searches are conducted on mobile devices.
    • Use responsive design and optimize site speed for better mobile performance.
  8. Local Backlinks:

    • Acquire backlinks from local websites, such as local news sites, blogs, and community organizations.
    • Participate in local sponsorships and events to earn relevant local links.
  9. Social Media Engagement:

    • Engage with local audiences on social media platforms.
    • Share local news, events, and promotions to increase local visibility.
  10. Schema Markup:

    • Implement local business schema markup on your website to provide search engines with more information about your business.
    • Use structured data to enhance your local search visibility.