Best Practices for Local SEO Starter Package by On-Target!
Starter SEO Package
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Initial SEO Audit
- Use tools like Google Search Console, SEMrush, or Ahrefs for basic audits.
- Identify and fix critical issues such as broken links, missing meta tags, and duplicate content.
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Keyword Research
- Focus on less competitive long-tail keywords.
- Use tools like Google Keyword Planner, Semrush, etc.
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On-Page SEO
- Optimize meta titles and descriptions for key pages.
- Ensure proper use of H1, H2, and other header tags.
- Improve page load speed by compressing images and leveraging browser caching.
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Content Recommendations
- Identify pages with thin content and suggest improvements.
- Ensure content is high-quality, relevant, and valuable to the target audience.
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Technical SEO
- Make sure the website is mobile-friendly and responsive. (Web Coding may be required at additional costs)
- Set up and optimize XML sitemaps.
- Implement SSL for HTTPS security.
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Monthly Reporting
- Track key metrics such as organic traffic, keyword rankings, and bounce rate.
- Provide a simple, clear report highlighting progress and areas for improvement.
Local SEO Tactics by On-Target!
Local SEO key tactics focus on optimizing your online presence to attract more business from relevant local searches. Here are the key tactics:
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Google My Business Optimization:
- Claim and verify your Google My Business listing.
- Ensure all business information is accurate, including name, address, phone number (NAP), business hours, and categories.
- Add high-quality images, respond to reviews, and regularly post updates.
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Local Keywords:
- Incorporate local keywords (e.g., "dentist in Houston") into your website content, meta tags, and Google My Business listing.
- Use location-specific landing pages for different areas you serve.
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NAP Consistency:
- Ensure your business name, address, and phone number are consistent across all online directories, social media profiles, and your website.
- Use tools like Moz Local or Yext to manage and monitor your NAP consistency.
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Local Citations:
- List your business in local directories, such as Yelp, Yellow Pages, and local chamber of commerce websites.
- Ensure your listings are complete and accurate.
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Online Reviews:
- Encourage satisfied customers to leave positive reviews on Google, Yelp, and other review sites.
- Respond to all reviews, both positive and negative, to show engagement and build trust.
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Local Content:
- Create blog posts, articles, and other content that focuses on local events, news, and activities.
- Highlight local partnerships and community involvement.
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Mobile Optimization:
- Ensure your website is mobile-friendly, as many local searches are conducted on mobile devices.
- Use responsive design and optimize site speed for better mobile performance.
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Local Backlinks:
- Acquire backlinks from local websites, such as local news sites, blogs, and community organizations.
- Participate in local sponsorships and events to earn relevant local links.
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Social Media Engagement:
- Engage with local audiences on social media platforms.
- Share local news, events, and promotions to increase local visibility.
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Schema Markup:
- Implement local business schema markup on your website to provide search engines with more information about your business.
- Use structured data to enhance your local search visibility.