Local SEO Pro Package Details

Best Practices for Local SEO Package by On-Target

  1. SEO-best-practicesComprehensive SEO Audit

    • Conduct a thorough audit covering technical, on-page, and off-page SEO.
    • Use advanced tools like Screaming Frog, Moz, or DeepCrawl for detailed analysis.
  2. Extensive Keyword Research

    • Perform competitive analysis to identify high-value keywords.
    • Segment keywords by search intent (informational, navigational, transactional).
  3. On-Page SEO

    • Optimize meta tags, headings, and content for multiple pages.
    • Implement schema markup to enhance search visibility.
    • Regularly update and refresh content to maintain relevance.
  4. Content Strategy

    • Develop a content calendar with regular blog posts and articles.
    • Focus on creating high-quality, evergreen content.
    • Utilize internal linking to improve site navigation and user experience.
  5. Technical SEO

    • Regularly monitor site performance and fix technical issues promptly.
    • Implement advanced techniques like lazy loading, AMP, and structured data.
    • Ensure proper canonicalization to prevent duplicate content issues.
  6. Off-Page SEO

    • Develop a basic backlink building strategy focusing on quality over quantity.
    • Claim and optimize local business listings (Google My Business, Yelp).
  7. Monthly Reporting and Analytics

    • Provide detailed reports with insights into traffic trends, keyword performance, and technical issues.
    • Offer actionable recommendations for continuous improvement.

Local SEO Tactics by On-Target!

Local SEO key tactics focus on optimizing your online presence to attract more business from relevant local searches. Here are the key tactics:

  1. Google My Business Optimization:

    • Claim and verify your Google My Business listing.
    • Ensure all business information is accurate, including name, address, phone number (NAP), business hours, and categories.
    • Add high-quality images, respond to reviews, and regularly post updates.
  2. Local Keywords:

    • Incorporate local keywords (e.g., "dentist in Houston") into your website content, meta tags, and Google My Business listing.
    • Use location-specific landing pages for different areas you serve.
  3. NAP Consistency:

    • Ensure your business name, address, and phone number are consistent across all online directories, social media profiles, and your website.
    • Use tools like Moz Local or Yext to manage and monitor your NAP consistency.
  4. Local Citations:

    • List your business in local directories, such as Yelp, Yellow Pages, and local chamber of commerce websites.
    • Ensure your listings are complete and accurate.
  5. Online Reviews:

    • Encourage satisfied customers to leave positive reviews on Google, Yelp, and other review sites.
    • Respond to all reviews, both positive and negative, to show engagement and build trust.
  6. Local Content:

    • Create blog posts, articles, and other content that focuses on local events, news, and activities.
    • Highlight local partnerships and community involvement.
  7. Mobile Optimization:

    • Ensure your website is mobile-friendly, as many local searches are conducted on mobile devices.
    • Use responsive design and optimize site speed for better mobile performance.
  8. Local Backlinks:

    • Acquire backlinks from local websites, such as local news sites, blogs, and community organizations.
    • Participate in local sponsorships and events to earn relevant local links.
  9. Social Media Engagement:

    • Engage with local audiences on social media platforms.
    • Share local news, events, and promotions to increase local visibility.
  10. Schema Markup:

    • Implement local business schema markup on your website to provide search engines with more information about your business.
    • Use structured data to enhance your local search visibility.