SEO
      Back to home
      1. Knowledge Base Home
      2. SEO

      Local SEO Pro Package Details

      Best Practices for Local SEO Package by On-Target

      1. SEO-best-practicesComprehensive SEO Audit

        • Conduct a thorough audit covering technical, on-page, and off-page SEO.
        • Use advanced tools like Screaming Frog, Moz, or DeepCrawl for detailed analysis.

      2. Extensive Keyword Research

        • Perform competitive analysis to identify high-value keywords.
        • Segment keywords by search intent (informational, navigational, transactional).

      3. On-Page SEO

        • Optimize meta tags, headings, and content for multiple pages.
        • Implement schema markup to enhance search visibility.
        • Regularly update and refresh content to maintain relevance.

      4. Content Strategy

        • Develop a content calendar with regular blog posts and articles.
        • Focus on creating high-quality, evergreen content.
        • Utilize internal linking to improve site navigation and user experience.

      5. Technical SEO

        • Regularly monitor site performance and fix technical issues promptly.
        • Implement advanced techniques like lazy loading, AMP, and structured data.
        • Ensure proper canonicalization to prevent duplicate content issues.

      6. Off-Page SEO

        • Develop a basic backlink building strategy focusing on quality over quantity.
        • Claim and optimize local business listings (Google My Business, Yelp).

      7. Monthly Reporting and Analytics

        • Provide detailed reports with insights into traffic trends, keyword performance, and technical issues.
        • Offer actionable recommendations for continuous improvement.

      Local SEO Tactics by On-Target!

      Local SEO key tactics focus on optimizing your online presence to attract more business from relevant local searches. Here are the key tactics:

      1. Google My Business Optimization:

        • Claim and verify your Google My Business listing.
        • Ensure all business information is accurate, including name, address, phone number (NAP), business hours, and categories.
        • Add high-quality images, respond to reviews, and regularly post updates.

      2. Local Keywords:

        • Incorporate local keywords (e.g., "dentist in Houston") into your website content, meta tags, and Google My Business listing.
        • Use location-specific landing pages for different areas you serve.

      3. NAP Consistency:

        • Ensure your business name, address, and phone number are consistent across all online directories, social media profiles, and your website.
        • Use tools like Moz Local or Yext to manage and monitor your NAP consistency.

      4. Local Citations:

        • List your business in local directories, such as Yelp, Yellow Pages, and local chamber of commerce websites.
        • Ensure your listings are complete and accurate.

      5. Online Reviews:

        • Encourage satisfied customers to leave positive reviews on Google, Yelp, and other review sites.
        • Respond to all reviews, both positive and negative, to show engagement and build trust.

      6. Local Content:

        • Create blog posts, articles, and other content that focuses on local events, news, and activities.
        • Highlight local partnerships and community involvement.

      7. Mobile Optimization:

        • Ensure your website is mobile-friendly, as many local searches are conducted on mobile devices.
        • Use responsive design and optimize site speed for better mobile performance.

      8. Local Backlinks:

        • Acquire backlinks from local websites, such as local news sites, blogs, and community organizations.
        • Participate in local sponsorships and events to earn relevant local links.

      9. Social Media Engagement:

        • Engage with local audiences on social media platforms.
        • Share local news, events, and promotions to increase local visibility.

      10. Schema Markup:

        • Implement local business schema markup on your website to provide search engines with more information about your business.
        • Use structured data to enhance your local search visibility.