Pay-Per-Click (PPC) is a highly targeted online advertising model in which companies bid on the keyword or phrase they want their ad to appear for. And they only pay the bid If someone clicks on the ad.
Pay-Per-Click campaigns can be a cost-effective way to generate immediate traffic, if done right. Choosing a high-conversion long-tail keyword, utilizing device and location targeting, and including as many negative keywords as possible that you don’t want to appear for are all ways to make your PPC campaign successful.
Read How to Get the Most out of Google AdWords, to learn more or visit out PPC page.