The On-Target! website development key questions

Questions for our initial website development project.

General Website Project Questions

1. What is the primary purpose of the website?
   • Informational, e-commerce, portfolio, blog, etc.
2. Who is the ideal target audience?
   • Demographics:
   • Interests:
   • Titles, roles, etc.:
3. What are the primary goals of the website?
   • Brand positioning, increase sales, generate leads, provide information, etc.
4. Are there any existing websites that you like or want to emulate?
   • Examples and reasons why they are liked:

Design and Branding

1. Do you have existing branding guidelines?
   • Logos, color schemes, fonts, etc.
2. What kind of look and feel do you want for the website?
   • Modern, classic, playful, professional, etc.
3. Do you have any specific design elements or features in mind?
   • Animations, video backgrounds, parallax scrolling, etc.

Content and Features

1. What type of content will be on the website?
   • Text, images, videos, downloadable resources, etc.
   • What currently exists that you can provide?
2. Who will provide the content?
   • Name, title, email, phone
3. What pages or sections do you want on the website?
   • Home, About, Services, Contact, Blog, etc.
4. Do you need any special functionality?
   • E-commerce, user login, forms, search functionality, product database, listings, etc.
5. Will there be any third-party integrations?
   • Social media, CRM, email marketing, payment gateways, etc.

Technical Requirements

1. What platform or CMS do you prefer?
   • WordPress, Shopify, custom development, etc.
2. Are there any specific technical requirements?
   • Hosting, security, performance, etc.
3. Do you have any existing domain and hosting services?
   • Domain registrar, hosting provider, etc.

SEO and Marketing

1. Do you have any SEO requirements?
   • Keywords, meta descriptions, alt texts, etc.
2. Do you need help with ongoing marketing or SEO?
   • Content updates, SEO audits, PPC campaigns, etc.

Budget and Timeline

1. What is your budget for the project?
   • Overall budget, payment milestones, etc.
2. What is your timeline for completion?
   • Key dates, deadlines, launch date, etc.

Maintenance and Support

1. Do you need ongoing maintenance and support?
   • Updates, backups, troubleshooting, etc.
2. Who will be responsible for website updates and maintenance?
   • Name, title, email, phone

Legal and Compliance

1. Are there any legal or compliance requirements?
   • GDPR, ADA compliance, privacy policies, etc.

Feedback and Communication

• Meetings, emails, SMS, Teams/Slack, project management tool (Aha!), other