1. Knowledge Base Home
  2. Working with On-Target!

What are the Mobile Optimization best practices by On-Target?

Mobile optimization is crucial for ensuring that your website provides an excellent user experience on mobile devices, which now constitute a significant portion of web traffic. Here is how we do it at On-Target!


  1. Responsive Design:

    • Flexible Layouts: Use responsive web design techniques to ensure that your website automatically adjusts to fit the screen size of any device, whether it's a smartphone, tablet, or desktop.
    • Fluid Grids: We implement fluid grid layouts that use percentages for widths instead of fixed pixels, allowing elements to resize relative to each other based on the screen size and maintaining the general look and feel of your desktop version of your website.
  2. Optimize Images:

    • Adaptive Images: Serve different image sizes based on the device's screen resolution and connection speed to reduce unnecessary data usage and improve loading times.
    • Compression: Use image compression tools to decrease file size without sacrificing quality, ensuring faster loading times.
  3. Touch-Friendly Design:

    • Touchable Elements: Make sure all clickable elements like buttons and links are large enough to be easily tapped with a finger without zooming.
    • Gestures: Recognize and design for touch gestures such as swiping, pinching, and tapping, which are common on mobile devices.
  4. Streamlined Content:

    • Simplify Navigation: Use a simple, clear navigation structure that makes it easy for mobile users to find what they need quickly without excessive scrolling or clicking.
    • Concise Content: Tailor your content for mobile by using shorter paragraphs, bullet points, and more subheadings for easy scanning.
  5. Speed Optimization:

    • Minimize Code: Minify CSS, JavaScript, and HTML to reduce file sizes and enhance load times.
    • Leverage Browser Caching: Use caching to help store important files on a user's device, leading to faster page load times on subsequent visits.
  6. Accessibility:

    • Contrast and Font Sizes: Ensure text is readable without zooming, using high-contrast color combinations and adaptable font sizes that improve readability on small screens.
    • Accessible Menus: Make sure all menus and navigation elements are accessible, including for users who rely on assistive technologies.

    Additional Options for Mobile First & Transactional Websites:

    Mobile-First Design:

    • Prioritize Mobile: Design your website with a mobile-first approach, focusing on the mobile experience before designing for desktop or other devices.
    • Test on Real Devices: Test your website on actual mobile devices in addition to emulators to understand how your site performs in real-world conditions.

    SEO for Mobile:

    • Local SEO: Optimize for local search particularly important for mobile users who are often looking for directions, phone numbers, and other local information.
    • Mobile-specific Keywords: Consider mobile users' search intent and incorporate mobile-specific keywords into your SEO strategy.

    Use of Modern Web Technologies:

    • Progressive Web Apps (PWAs): Consider developing a Progressive Web App that users can add to their home screen and use in a full-screen mode, akin to a native app.
    • Accelerated Mobile Pages (AMP): Use AMP to build lightweight pages that load quickly on mobile devices.

    Monitor and Analyze User Behavior:

    • Analytics: Use tools like Google Analytics to track how mobile users interact with your site, which can help you make informed improvements.
    • Feedback: Collect and analyze user feedback specifically about the mobile experience to continually optimize and enhance the site.