What is the typical price range for a brand identity package including logo, brand guidelines, mood boards, e-signature, letterhead, and business cards?

The level of customization drives the pricing of Brand Identity and the support you require for your brand. This article outlines recent price ranges for Brand Identity Packages.

The price range for a brand identity package including logo design, brand guidelines, mood boards, e-signature, letterhead, and business cards, can vary significantly depending on the scope of the project and the agency or designer you choose to work with.

Budget Conscious

For more budget-conscious options, services like 99designs offer brand identity packages that range from approximately $599 to $2,199. These packages typically include a logo, brand guidelines, and other essential branding elements, with options to add more comprehensive services at higher price tiers​ (99designs)​.

SMBs That Want Long-term Brand Identity

For small businesses or those seeking more personalized and detailed service, independent designers or smaller agencies might charge around $6,900 to $14,900 for a more customized package. This would typically include a detailed brand strategy, logo design, color palettes, typography, and comprehensive brand guidelines​ (Jessica Jones)​.

Higher-end Comprehensive Branding

On the higher end, full-service branding agencies typically charge anywhere from $6,000 to $100,000 for complete branding packages. These packages offer extensive services that cover all aspects of branding from strategic brand positioning and detailed visual identity systems to complete brand guidelines and all supporting materials​ (Sortlist)​.

On-Target! Costs

On-Target! has received dozens of awards for our brand identity designs over the years, but more importantly, nearly all are still in use. While your logo design doesn't tell the whole story of your business, it does impact the brand value from the first impression to a valuation of your business if you decide to sell. We price our expertise affordably at a range of $2,500-$12,500 for a full brand strategy and Brand Identity package. 

Below are a few examples of our award-winning Brand Identity work.