Product or Service Brochure Costs Estimate
Creating a brochure involves several key steps beyond just the design. Here’s a breakdown of the typical costs associated with each aspect, excluding production costs:
1. Planning and Strategy
- Market Research: Understanding your target audience and market trends.
- Cost: $500 to $2,000
- Content Strategy: Developing the key messages, structure, and layout.
- Cost: $300 to $1,000
2. Copywriting
- Professional Copywriting: Hiring a copywriter to create engaging and persuasive content.
- Cost: $50 to $150 per hour
- Total Cost: $500 to $2,000 (depending on the length and complexity of the brochure)
3. Graphic Design
- Freelance Designers:
- Entry-Level: $200 to $1,000
- Mid-Level: $500 to $2,000
- Experienced: $1,000 to $4,000
- Design Agencies:
- Small Agencies: $500 to $1,500
- Mid-Sized Agencies: $1,500 to $5,000
- Large Agencies: $5,000 to $10,000+
- Online Design Services:
- Template-Based: $50 to $500
- Custom Designs: $500 to $1,500
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4. Photography and Imagery
- Stock Photos: High-quality stock images.
- Cost: $10 to $100 per image
- Total Cost: $50 to $500 (depending on the number of images)
- Professional Photography: Custom photos of products or services.
- Cost: $500 to $3,000 (depending on the photographer and shoot complexity)
5. Review and Revisions
- Proofreading: Professional proofreading to ensure error-free content.
- Cost: $50 to $100 per hour
- Total Cost: $100 to $500
- Revisions: Costs can vary based on the number of rounds of revisions.
- Cost: $100 to $1,000 (depending on the complexity and number of revisions)
6. Project Management
- Coordination and Oversight: Managing the project from start to finish.
- Cost: $50 to $150 per hour
- Total Cost: $500 to $2,000 (depending on the project duration)
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Example Cost Breakdown
Let’s take a mid-range estimate for each aspect to provide a rough total cost:
- Market Research: $1,000
- Content Strategy: $700
- Copywriting: $1,500
- Graphic Design (Mid-Level Freelance Designer): $1,500
- Stock Photos: $300
- Proofreading: $300
- Revisions: $500
- Project Management: $1,000
Total Estimated Cost: $6,800
This estimate is based on mid-range costs and can vary significantly based on your specific needs, the complexity of the project, and the professionals you hire. By understanding these cost components, you can budget more accurately and ensure a high-quality brochure that effectively represents your product or service.