What is in a Web Presence plan developed by On-Target?

Exceptional results online require a comprehensive 'Web Presence' plan.

A web presence plan outlines the strategy and specific actions a business will take to establish and enhance its visibility and interaction online across various digital platforms. This plan is critical for any business aiming to reach and engage more effectively with its audience. Here's what typically goes into a comprehensive web presence plan:

1. Website Development and Optimization

  • Content Strategy: We develop a content strategy that provides valuable, engaging, and SEO-optimized content to attract and retain visitors.
  • SEO (Search Engine Optimization): Implementing SEO best practices to improve the website’s visibility in search engine results pages (SERPs).
  • Mobile Optimization: Ensuring the website is responsive and optimized for mobile devices.
  • Technical SEO: Addressing backend elements like site speed, structured data, and XML sitemaps.

2. Social Media Engagement

  • Platform Selection: Choosing the right social media platforms based on where the target audience is most active.
  • Profile Setup and Branding: Setting up social media profiles with consistent branding and information across platforms.
  • Content Calendar: Planning and scheduling regular posts and engagements to maintain an active presence.
  • Engagement Strategy: We develop strategies for interacting with followers, handling comments, and managing customer service inquiries via social media.

4. Digital Marketing Plan

  • Email Marketing: Plans for building an email list and engaging with customers through regular newsletters and promotional emails.
  • Paid Advertising: Plans for implementing targeted advertising campaigns using platforms like Google Ads, Facebook Ads, or LinkedIn Ads.

5. Content Marketing

  • Blog Posts: Creating an initial content calendar for regular blog content that provides value to the audience and drives traffic to the website.
  • Videos: We produce video content for platforms like YouTube, Instagram, or TikTok, depending on where the target audience is most active. (Add-on)
  • Infographics and Other Visual Content: Designing visual content that can be easily shared across social media and other channels.

6. Analytics and Reporting

  • Tools Setup: Setup tools such as Google Analytics, Google Search Console, and social media insights tools to track web presence and performance.
  • Performance Review: Set initial dashboards for regularly reviewing metrics to gauge the success of web presence strategies and make adjustments as needed.

7. SEO Strategy

  • Keyword Research: Initial keyword research to understand what potential customers are searching for related to the business.
  • On-Page SEO: Plan for optimizing individual web pages to rank higher in search engines and earn more relevant traffic.
  • Off-Page SEO: Plan for building backlinks from other reputable websites to enhance the site’s authority and search engine ranking.

A well-rounded web presence plan integrates these components to create a cohesive and effective online presence. The aim is not just to be visible online but to engage actively and meaningfully with your audience, thereby enhancing brand recognition, trust, and ultimately, business success.