Why use infographics?

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ARC-energy-services-927x1200Infographics are widely recognized for their effectiveness in enhancing communication and engagement. Here are some compelling statistics that highlight the power of infographics:

Engagement and Memory Retention

  1. Retention Rate: People remember 65% of the information that they see in visual form, compared to only 10-20% when it is presented in text alone .
  2. Processing Speed: The human brain processes visual information 60,000 times faster than text .

Popularity and Shareability

  1. Increased Engagement: Content with relevant images receives 94% more views than content without images .
  2. Social Media Shares: Infographics are liked and shared on social media 3 times more than any other type of content .
  3. Traffic Increase: Publishers who use infographics grow their traffic 12% faster than those who don’t .

Marketing and Conversion

  1. Marketing Impact: 40% of marketers consider infographics their most effective form of content marketing .
  2. Increased Website Traffic: Infographics can increase website traffic by up to 12% .
  3. Lead Generation: Using infographics can increase the number of leads generated by up to 7% .

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Educational Benefits

  1. Learning Improvement: People following directions with text and illustrations do 323% better than people following directions without illustrations .
  2. Comprehension: Visual aids in presentations can improve learning by up to 400% .

Visual Appeal

  1. Preference: 90% of information transmitted to the brain is visual .
  2. Content Preference: 65% of the population are visual learners, making infographics an effective tool for reaching a broad audience .

These statistics underscore the effectiveness of infographics in capturing attention, improving retention, increasing engagement, and driving marketing results. They highlight the crucial role visual content plays in modern communication strategies.


  1. Content Marketing Institute
  2. HubSpot
  3. MDG Advertising
  4. Mass Planner
  5. Search Engine Journal
  6. Content Marketing Institute
  7. Demand Gen Report
  8. One Spot
  9. Xerox
  10. 3M Corporation
  11. Brain Rules
  12. MindTools