Geofencing uses GPS or RFID to define a virtual perimeter. If someone with a location-sharing enabled device (phone or tablet) enters the virtual perimeter, they receive an ad.
Want to reach people with a message when they are close to your business, event, or at a target-rich location? Then, Geofencing is a great solution. Have you ever pulled into a shopping center or parked outside of a restaurant and had an ad pop up on your phone either as a notification or within an app you were using? That's a geofencing ad.
We use geofencing ads to distribute targeted ads to a specific location. For example, we geofenced a trade show for one of our clients so everyone who attended the show with a location-sharing-enabled device received the ad. As a result, the customer reached a very target-rich impression for their new brand, and over the next several weeks booked 24 meetings with prospective customers, 9 that became customers.
Below are some other uses of Geofencing:
Geofencing is a location-based service that uses GPS, RFID (Radio Frequency Identification), Wi-Fi, or cellular data to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. This technology can be used for a variety of purposes:
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Marketing and Advertising: Businesses can use geofencing to send promotional messages to customers' smartphones when they enter a specific area, such as near a store, enhancing targeted marketing efforts.
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Security: It can enhance security measures by alerting when a device or individual enters or exits a designated secure area. This is useful for monitoring restricted zones in various facilities.
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Logistics and Fleet Management: Companies can track vehicles to ensure they are using the most efficient routes or staying within designated operational areas. This can help in managing fleet operations more effectively and reducing operational costs.
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Smart Home Automation: Geofencing can trigger smart home systems to turn on lights, adjust thermostats, or activate security systems when residents enter or leave the home.
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Child Safety and Elderly Care: It can be used to monitor the movements of children and elderly family members, sending alerts if they wander out of a predefined area.
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Compliance Monitoring: In industries like waste management or construction, geofencing helps ensure compliance with regulations by monitoring where certain activities are performed.
Overall, geofencing offers a versatile set of tools for enhancing efficiency, security, and personalized service delivery across various industries.