ABOUT YOUR MARKETING
Is it driving value?
(As you evaluate this, please consider getting help.)
For over 20 years, we've been helping companies find the answers to their digital marketing & sales challenges. As a result, they grow, become more profitable, and drive the value of their brand.
OUR DATA-DRIVEN STRATEGIES INCREASED HOME SALES BY
With a strategic marketing plan that prioritized mobile-first real estate marketing, Ryko Development boosted home sales and outpaced market growth.
MORE CONVERSIONS, REAL CONVERSATIONS
What can a little refresh can do for your brand strategy!
Costello Engineering built a reputation of excellence, but its brand didn't reflect its culture or growth. See what a new look and repositioning can do for an established business.
How to Inspire People to Care About Your Brand
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have countless avenues to discover, research, and purchase products/services – but everyone is competing for their attention. So, how do you get people to trust and engage with your brand? You give them solid reasons to.
We've had this brand for years, will we lose business with new changes?
You're not derailing years of brand equity but rather ensuring future customers value your brand as much as you do.
The reputation and brand of your company have been built on years of hard work and sacriﬁce. Your brand strategy helps to enhance your visibility, value proposition, and online presence, not harm it. Positioning yourself to be able to compete for new business immediately and for years to come takes experience. Let us help you.
Brand Identity: Why It's More Than Just A Logo
More than just a name and a logo, your brand's identity is rooted in far more than what your customers and competition see. For many businesses, brand identity is not as valued as it should be. Why should you pay more attention to it?
Our branding is everywhere, and we don’t want to change everything.
Why should I update now?
I need a good R.O.I.
A by-product of developing a Brand Strategy is the improvement of your core selling propositions.
Getting sales and marketing alignment provides a lasting return on investment. Fixing these critical positioning elements attracts more qualified prospects and solidifies your reputation with customers.
Studies Show Brands Who Advertise During a Recession Come Out Ahead
While many businesses' first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better results over the long term – and there are plenty of studies to prove it.
Think you can’t afford a brand update right now? Think again.
If you think you can't afford it, then you probably need it now more than ever. Chances are you have tried a lot of tactics but with little consistent success.
Don't feel bad; that's generally the rule for small-to-medium sized businesses. The most common reason is there isn't solid positioning for your brand. It needs to deliver meaning to your prospects, customers, and team.
We developed a system to help businesses develop the right positioning fast. It's called FASTRAK. Get the help you need, and transform your brand fast.
LEARN WHAT IT MEANS TO BE ON-TARGET!
Whatever you're up against, rest assured that after 20 years, we've probably seen it. Let's connect and get to know each other. No commitments, and no strings attached.