Don't Use a CRM? Here Are 3 Reasons Why You Should

[fa icon='calendar'] Oct 11, 2017 3:09:39 PM / by Nicole Albrecht

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Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.

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5 Tips for Hiring an Advertising Agency

[fa icon='calendar'] Sep 28, 2017 2:58:00 PM / by Nicole Albrecht posted in Working with an Agency

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Many business owners are hesitant to hand over control to an advertising agency, however, the support of an experienced team can allow business owners to focus on what they know best: their business. The agency can professionally handle all marketing and advertising needs and help maintain a steady flow of customers.

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How to Start Advertising on YouTube

[fa icon='calendar'] Sep 13, 2017 6:23:18 PM / by Nicole Albrecht posted in Digital Marketing

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If you are reading this, you are probably pretty confident that YouTube advertising can be a good investment for your business, and we must agree. With well over one billion users and projected net U.S. video ad revenues of $2.59 billion in 2017, YouTube has become more than just a major tool for marketers it is quickly becoming the advertising platform of choice for businesses ranging from "Fortune 500" companies to garage start-ups. [Forbes] 

So it sounds like a good idea, but you may not be sure exactly how to get started. Here are some pointers on effectively using YouTube as a markting tool. 

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Inbound Marketing Stats That Might Surprise You

[fa icon='calendar'] Sep 11, 2017 11:29:21 AM / by Nick Steiner

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Inbound marketing has become the go-to method for all marketers to attract customers to them rather than the other way around. If you're just now starting an inbound marketing campaign, it pays to look at what works and what doesn't.

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7 Mantras Great Leaders Live By

[fa icon='calendar'] Sep 8, 2017 1:43:33 PM / by Nick Steiner posted in Working with an Agency

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What does it really mean to be a leader? We all know that there is no one equation for what makes a good leader, but these mantras can provide some valuable guidelines. Hubspot recently shared a list by the son of the late, great Don Davis himself, based upon his years of seminars and leadership lessons. Here are the highlights: 

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5 Steps for Managing Disaster Recovery for Your Business

[fa icon='calendar'] Sep 1, 2017 5:17:07 PM / by Nicole Albrecht

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For many business owners, the hardest part starts now. A natural disaster impacts even those who have not experienced property damage. It’s important to keep our spirits high and meet this challenge with determination and resilience. Remember, how your business responds and how the public perceives that response can have a significant and lasting impact.

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5 Sales Follow-Up Mistakes Keeping You From the Close

[fa icon='calendar'] Sep 1, 2017 9:44:21 AM / by Nicole Albrecht posted in Inbound Marketing, B2B Marketing

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You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive a cold shoulder. While it is hard to pinpoint the exact reason, knowing these 5 post-pitch follow-up mistakes can help you avoid similar responses in the future.

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Discover Why Household Convenience Designs Are Trumping More Bedrooms

[fa icon='calendar'] Aug 24, 2017 10:53:08 AM / by Nicole Albrecht posted in Real Estate Marketing

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Social trends are impacting the way real estate developers develop and home builders build. Recent demographic trends point to more women working and not having kids according to the (Demographics of the U.S.: Trends and Projections), and convenience designs like Smart Kitchen appliances, larger closets, and built-in desk areas are becoming more attractive than just more bedrooms.

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Losing Out to Competitors? It's Time to Start Creating Value

[fa icon='calendar'] Aug 23, 2017 9:59:00 AM / by Nicole Albrecht posted in B2B Marketing

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If competitors are consistently beating you out, then you need to rethink your value proposition. In all likelihood, they've found ways to add or create enough value to keep prospects away from your business. In this blog, we'll explain how you can do the same:

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Creating a Homebuyer Persona

[fa icon='calendar'] Aug 22, 2017 8:52:06 AM / by Nicole Albrecht posted in Inbound Marketing

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How well do you actually know the people you are trying to sell homes to? Understanding your customer is an essential step to real estate marketing. By creating a buyer persona, you can effectively target the right people to get actual results from your real estate marketing decisions. 

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