Does My Company Need Hubspot?

[fa icon='calendar'] Dec 5, 2017 4:43:15 PM / by Nicole Albrecht

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HubSpot is good at what they do, and that's probably why they are one of the fastest growing marketing automation platforms on the web. You may have heard of the Hubspot coined term “inbound marketing” before, and if you’re already using this method… more power to you. The inbound movement is great for being relevant and truly helpful to your audience. 

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Boost Your Sales with Artificial Intelligence

[fa icon='calendar'] Nov 28, 2017 10:00:00 AM / by Nicole Albrecht posted in Digital Marketing

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 You don't need to employ a larger sales staff or even drive thousands of additional shoppers to your location to increase your sales. You just need to optimize the customer base you already have. Ok, yes expand your customer base also, but optimize first. This is not science fiction. It's just smart strategy. You can boost your sales and increase the profitability of your business with AI, Artificial Intelligence.

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How Are Top Home Builders Using Digital Marketing?

[fa icon='calendar'] Nov 20, 2017 11:00:00 AM / by Nicole Albrecht

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The real estate industry can no longer rely on print ads and billboards to sell homes. More and more home builders are taking advantage of digital marketing tacts. In fact, the top digital trends for home builders reflect increasing consumer reliance on Internet-based data. . 

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Creating Content People Care About

[fa icon='calendar'] Nov 13, 2017 8:24:00 AM / by Nicole Albrecht

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Content creation is one of the most important marketing tools to get noticed online. But ... how do we do it? Constantly coming up with new content can sound overwhelming. Here are some helpful tips for creating great content. 

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How Often Should I Post on Facebook?

[fa icon='calendar'] Nov 6, 2017 8:09:34 AM / by Nicole Albrecht

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As someone using social media marketing, it can be hard to know when is the best time to post, how often to post, and what kind of content to post. You don't want your advertising dollars if you are sponsoring posts to go to waste. And you don't want good content to go unseen by your target population. 

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Don't Use a CRM? Here Are 3 Reasons Why You Should

[fa icon='calendar'] Oct 11, 2017 3:09:39 PM / by Nicole Albrecht

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Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.

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5 Tips for Hiring an Advertising Agency

[fa icon='calendar'] Sep 28, 2017 2:58:00 PM / by Nicole Albrecht posted in Working with an Agency

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Many business owners are hesitant to hand over control to an advertising agency, however, the support of an experienced team can allow business owners to focus on what they know best: their business. The agency can professionally handle all marketing and advertising needs and help maintain a steady flow of customers.

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How to Start Advertising on YouTube

[fa icon='calendar'] Sep 13, 2017 6:23:18 PM / by Nicole Albrecht posted in Digital Marketing

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If you are reading this, you are probably pretty confident that YouTube advertising can be a good investment for your business, and we must agree. With well over one billion users and projected net U.S. video ad revenues of $2.59 billion in 2017, YouTube has become more than just a major tool for marketers it is quickly becoming the advertising platform of choice for businesses ranging from "Fortune 500" companies to garage start-ups. [Forbes] 

So it sounds like a good idea, but you may not be sure exactly how to get started. Here are some pointers on effectively using YouTube as a markting tool. 

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Inbound Marketing Stats That Might Surprise You

[fa icon='calendar'] Sep 11, 2017 11:29:21 AM / by Nick Steiner

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Inbound marketing has become the go-to method for all marketers to attract customers to them rather than the other way around. If you're just now starting an inbound marketing campaign, it pays to look at what works and what doesn't.

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7 Mantras Great Leaders Live By

[fa icon='calendar'] Sep 8, 2017 1:43:33 PM / by Nick Steiner posted in Working with an Agency

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What does it really mean to be a leader? We all know that there is no one equation for what makes a good leader, but these mantras can provide some valuable guidelines. Hubspot recently shared a list by the son of the late, great Don Davis himself, based upon his years of seminars and leadership lessons. Here are the highlights: 

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