8 Steps to Defining Your Customers

[fa icon='calendar'] Aug 17, 2017 11:30:49 AM / by Nicole Albrecht posted in Inbound Marketing, Content Strategy

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Buyer personas are a crucial component of successful real estate marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Here are 8 steps to defining your customers, according to Hubspot:

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Attracting the Right Buyers in Real Estate

[fa icon='calendar'] Aug 17, 2017 11:07:44 AM / by Nicole Albrecht

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When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and, ultimately, become happy homeowners. Who are the “right” people? Our ideal customers, also known as our buyer personas. Here are some of most important tools to attract the right people, according to the Hubspot strategy. 

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5 Characteristics of a Texas Homebuyer

[fa icon='calendar'] Aug 17, 2017 10:31:35 AM / by Nicole Albrecht posted in Inbound Marketing, Content Strategy, Real Estate Marketing

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As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona) will help you determine where to focus your time, guide development, and allow for alignment across the organization. As a result, you will be able to attract the right people with your marketing efforts.

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How to Double Your Sales in One Year

[fa icon='calendar'] Aug 14, 2017 12:37:53 PM / by Nicole Albrecht posted in Inbound Marketing, B2B Marketing

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Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a very attainable goal for small businesses. In this blog, we'll explain the steps you should take to work towards that goal: 

Focus on your brand

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Top 4 Digital Tactics That Are Selling More Homes

[fa icon='calendar'] Jul 27, 2017 9:06:19 AM / by Nicole Albrecht posted in Real Estate Marketing, Digital Marketing

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A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as television. However, if you want to sell your inventory of new homes in the world of all things mobile, you want to have a grip on digital marketing trends and know what works. Here are some of the top marketing trends that will take your inventory from full to sold out in no time:

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5 Reasons Why No One is Watching Your Video Content

[fa icon='calendar'] Jul 19, 2017 10:03:05 AM / by Nicole Albrecht posted in Inbound Marketing, Content Strategy

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Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is projected to claim more than 80% of all web site traffic by 2019. Producing a video and posting it online simply isn't enough. In the competition for audiences, how do you get your video viewed, liked, and shared? If you are getting zero or limited response to your video content, here are 5 possible reasons why:

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Take Advantage of LinkedIn in 3 Easy Steps

[fa icon='calendar'] Jul 18, 2017 11:48:06 AM / by Nicole Albrecht posted in Inbound Marketing, Content Strategy, B2B Marketing

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More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its fullest potential?

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Three Ways Email is Evolving in 2017

[fa icon='calendar'] Jul 17, 2017 4:39:37 PM / by Nick Steiner posted in Email Marketing, Digital Marketing

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There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels.  This "old-fashioned" form of communication is not going anywhere soon. In fact, email is becoming even more sophisticated.

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Turn Web Leads Into Buyers Through Email Automation

[fa icon='calendar'] Jul 17, 2017 3:33:10 PM / by Nick Steiner posted in Email Marketing, Digital Marketing

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For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer.  However, that is extremely difficult and a large portion of those reached through marketing will not make a purchase.  On the other hand, there are techniques to improve the odds and reduce the friction and expense of marketing.  Email automation is one tactic that has proven extremely effective.

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10 of the Best Office Pranks

[fa icon='calendar'] Jul 17, 2017 9:48:00 AM / by Nicole Albrecht posted in Working with an Agency

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At On-Target!, we're a huge fan of work hard + play hard. Visit our office on an employee birthday and you just might get a glimpse of the creme of the crop of office pranks, like that time we turned Lindsey's desk into a fort. Here are a few ideas to liven up your workday. 

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