Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the hatches – ...
Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be especially ...
Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online and ...
The same tactics that worked on a majority of your prospects six months ago likely do not apply in the ‘Coronavirus economy.’ That’s because purchases depend on consumers’ having ...
Feeling cool and confident in a video meeting can feel a little “ruff” around the edges.
Fortunately, there are easy ways to improve your ...
While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better results ...
If you’re sick of the endless stream of bad news the media has supplied us with lately – this article is for you. We’re here to inform you that yes, businesses can emerge from a downturn ...
There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and needs, ...
The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt our ...
People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of video ...
Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive platform when it comes to social advertising and has virtually endless methods for creating a ...
It’s never been a better time to take advantage of email marketing – no matter the size of your contact list. There are so many new tools for the job, such as email automation, that ...
You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as popular as Facebook or Instagram in terms of active monthly users (coming in at 60 ...
There is a load of information available online with tips to boost your email marketing strategy. It could take days to collect all of the new trends and tactics that the experts are ...
“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the ...
The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook posts was ...
Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an examination. And you wouldn’t want your mechanic replacing parts before taking a look under the ...
LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share your work, ...
Google is always making changes. Fortunately, they usually come in the form of improvements that make our jobs much easier! Here are some of the significant recent updates to Google ...
Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and more and more data is becoming available. Thanks to recent research and insights from ...
Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs, expiring email addresses, unsubscribes, etc. But it’s marketers jobs to make sure that door keeps moving with the ...
Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.
Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. But what exactly does this new ...
Everyone wants to see results and the sooner the better. But just how long does it take to start reaping the benefits of your ...
Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying opportunities and staying ahead of competition. It’s critical in the world of digital ...
Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are a few ...
It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You can ...
Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ...
With an annual buying power of $200 billion, the millennial market is becoming a top-priority across all industries – tech start-ups aside. But what do we actually know about marketing ...
Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is constantly making improvements that help boost user experience, from putting mobile ...
Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted marketing dollars? Here are a few ways you could be scaring potential customers away and ...
Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing interesting ...
Our Houston digital marketing agency was recently awarded Website of the Year for our work on allpointsgroup.com and Sales ...
Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 ...
Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video is an effective way to improve ...
Learn how you can Be The Key to solving homelessness in Houston and join the movement to change lives.
...Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing strategies should be well-rounded and branch out to several platforms. This means utilizing a ...
Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience ...
Good marketing starts with knowing your audience. Great marketing is demonstrating a deep understanding of your audiences' unique needs.
It’s said that the key to success is all about asking the right questions. This is especially true in marketing, where the very nature of the industry is continuously evolving. The ...
What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying ...
Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check their ...
Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.
When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with frequent ...
Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good ...
How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less if you ...
With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords and phrases you should be using to reach new people on Google. In fact, ...
Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help ...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you ...
Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, ...
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook ...
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads ...
If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or ...
Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.
Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift through heaps ...
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 ...
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it ...
While the inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they don’t haven't benefited from coaching or direction from an ...
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the ...
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest ...
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have ...
Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear that businesses who employ inbound marketing methods save 62 percent per lead compared ...
On-Target! was recently recognized as a Top HubSpot Agency in Houston, because of the results we’ve achieved for our clients using this software platform.
There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign follow-up at the end of the quarter. As marketers and creatives, we tend to dream big. Which is ...
So you’re interested in learning more about Inbound Marketing? You came to the right place.
There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and ...
Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply ...
Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO updates to changing ad guidelines and trending consumer behavior – a new piece of ...
Jokes aren’t just a way to pass the time (or annoy your colleagues), they’re also a great way to infuse humor into your marketing strategy. A good marketing campaign doesn’t always mean ...
Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This ...
Are your prospecting emails and sales calls not getting a response? Or are you having a few great conversations with a prospect only to be met with silence once the proposal is presented?
If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?
LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.
...I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.
You likely have multiple goals you want to accomplish, but… are these goals being broken ...
Your prospects don’t need to attend a trade show to learn about your products anymore; they can visit your website, read online reviews, or browse your social media platforms.
However, trade shows are an ...
Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective than ever — as we’re seeing more and more brands producing high-quality, 4K video with ...
Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process ...
It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better ...
In an era of click-bate, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive ...
If you’re looking to grow your company as fast and efficiently as possible — you’re on the right track. The term is called growth marketing (also known as growth hacking) and it’s a ...
The HubSpot CRM holds an impressive variety of tools that can help you grow your business. In fact, there are more than 1,000 different ways to use the platform. But are you taking ...
They say that Football is more than just a game. It’s a lesson in teamwork, discipline, perseverance, goal-setting, and even time management. But we can draw on even more lessons from ...
Hubspot is king when it comes to bringing everything together in one place. Which means less hassle, more control and not to mention — a seamless alignment between marketing and sales. ...
On first impression, what drew you to this article? Our bets are on the cute little scientist. That’s because cute images stimulate the same pleasure centers of the brain aroused by a ...
When it comes to doing Inbound marketing right, email should be a method for inspiring people to actually do something. ...
Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is ...
First off, if you’re reading this article — thank you! We’re always excited for the opportunity to share a customer success story, as few things in marketing are more powerful than ...
As marketers, we understand that the playing field is constantly evolving and adapting. So don’t copy and paste your same strategy ...
The future is here. New tech will perpetually be infiltrating our lives. And as marketers, we know that the best way to dominate our competition is to stay two steps ahead. Which means ...
Getting your word out to potential customers should not need to be a game of nagging and pestering. Chances are if you’re wondering whether or not your marketing tactics are annoying ...
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail, and trade ...
Want to know what the best keywords are that will put you on the first page go Google? While there are tons of keywords research tools we can recommend, like SemRush or Moz — there are ...
Gaining the attention of a c-suite executive can increase your likelihood of scoring a big deal. But how can you craft a pitch that is compelling enough to receive a response? Even in an ...
The marketing landscape is changing continuously. Keeping on top of all the latest trends and techniques can, at times, feel like a full-time job. The good news is you can stay in the ...
Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are scientifically proven ways you can optimize your content to perform well on social media. ...
You may have heard that if you want to get found online, a business blog is a great way to produce ongoing, fresh and remarkable content to improve your search engine rankings. That’s because by ...
Energy companies have OTC. Developers have the International Builders’ Show, and marketers have Inbound 2018. Almost every industry has a conference or trade show that’s ...
In a world of endless digital clutter, how do you get people to notice to your content? More importantly, how do you persuade them that the content is worth their time? It takes more than great writing or a ...
If you’re ready to start including more video content into your inbound marketing strategy, you’re already off to a great start. You may have ...
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