Buyer personas are a crucial component of successful real estate marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Here are 8 steps to defining your customers, according to Hubspot:
When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and, ultimately, become happy homeowners. Who are the “right” people? Our ideal customers, also known as our buyer personas. Here are some of most important tools to attract the right people, according to the Hubspot strategy.
As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona) will help you determine where to focus your time, guide development, and allow for alignment across the organization. As a result, you will be able to attract the right people with your marketing efforts.
Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a very attainable goal for small businesses. In this blog, we'll explain the steps you should take to work towards that goal:
Focus on your brand
A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as television. However, if you want to sell your inventory of new homes in the world of all things mobile, you want to have a grip on digital marketing trends and know what works. Here are some of the top marketing trends that will take your inventory from full to sold out in no time:
Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is projected to claim more than 80% of all web site traffic by 2019. Producing a video and posting it online simply isn't enough. In the competition for audiences, how do you get your video viewed, liked, and shared? If you are getting zero or limited response to your video content, here are 5 possible reasons why:
More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its fullest potential?
There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels. This "old-fashioned" form of communication is not going anywhere soon. In fact, email is becoming even more sophisticated.
For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer. However, that is extremely difficult and a large portion of those reached through marketing will not make a purchase. On the other hand, there are techniques to improve the odds and reduce the friction and expense of marketing. Email automation is one tactic that has proven extremely effective.
At On-Target!, we're a huge fan of work hard + play hard. Visit our office on an employee birthday and you just might get a glimpse of the creme of the crop of office pranks, like that time we turned Lindsey's desk into a fort. Here are a few ideas to liven up your workday.