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Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion. 2021 is no different, however, there are some very unique design ...
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to buyers and improving how you approach mobile marketing needs to ...
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and products. Businesses are learning that engaging the buyer ...
Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience and motivates them to take ...
If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or assumption?
Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. The data has shown that the ...
How much do you know about the people who are buying homes from your company?
Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information World) This is a great opportunity for home builders to provide ...
Social trends are impacting the way real estate developers develop and home builders build. Recent demographic trends point to more women working and not having children according to the ...
You've probably asked yourself, "How can I provide information that builds trust and moves buyers to the next stage of the sales process"? You're not alone in the constant search to further engage your potential buyers into closed clients...
When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and, ultimately, become happy homeowners. Who are the “right” people in ...
As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona) will help you determine ...
A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as television. However, if you want to sell your inventory of new homes in ...
New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or broker. Realtors who build relationships with home builders and ...
Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is influenced by diverse interests, professions, budgets and overall place in ...
What are developers wasting their money on when it comes to real estate marketing?
As a real estate developer, you probably already shoulder many responsibilities that require you to be at the ...
Email marketing works. It provides an excellent return on your invested time and money.
On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized as Houston’s best marketing for real estate developers at the 2016 Houston’s Best PRISM Awards presented by the Greater Houston Builders ...
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