Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Ask On-Target

On-Target! Makreting | Digital Marketers In Houston | What Does Great Website Design Look Like In 2021? — 12Feb

What Does Great Website Design Look Like In 2021?

Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion. 2021 is no different, however, there are some very unique design ...

On-Target! Makreting | Digital Marketers In Houston | 7 Highly Effective Ways to Boost Home Sales with Mobile Marketing — 15Jan

7 Highly Effective Ways to Boost Home Sales with Mobile Marketing

Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to buyers and improving how you approach mobile marketing needs to ...

On-Target! Makreting | Digital Marketers In Houston | SEO Strategies To Take Advantage Of For Specialty B2B Companies — 14Jan

SEO Strategies To Take Advantage Of For Specialty B2B Companies

AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and products. Businesses are learning that engaging the buyer ...

On-Target! Makreting | Digital Marketers In Houston | What Are Examples of Effective Website Copy? — 20Sep

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience and motivates them to take ...

On-Target! Makreting | Digital Marketers In Houston | Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics — 13Jun

Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics

If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or assumption?

On-Target! Makreting | Digital Marketers In Houston | Here’s What Texas Builders Need to Know About Homebuyers — 22Jun

Here’s What Texas Builders Need to Know About Homebuyers

Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. The data has shown that the ...

On-Target! Makreting | Digital Marketers In Houston | Stats That Sum Up the US Housing Market — 24Apr

Stats That Sum Up the US Housing Market

How much do you know about the people who are buying homes from your company?

On-Target! Makreting | Digital Marketers In Houston | Clever Ideas for Builder Videos — 12Jan

Clever Ideas for Builder Videos

Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information World) This is a great opportunity for home builders to provide ...

On-Target! Makreting | Digital Marketers In Houston | Discover Why Household Convenience Designs Are Trumping More Bedrooms — 24Aug

Discover Why Household Convenience Designs Are Trumping More Bedrooms

Social trends are impacting the way real estate developers develop and home builders build. Recent demographic trends point to more women working and not having children according to the ...

On-Target! Makreting | Digital Marketers In Houston | How can I use Video to Improve Sales? — 22Aug

How can I use Video to Improve Sales?

You've probably asked yourself, "How can I provide information that builds trust and moves buyers to the next stage of the sales process"? You're not alone in the constant search to further engage your potential buyers into closed clients...

On-Target! Makreting | Digital Marketers In Houston | How to Attract the Right Buyers in Real Estate — 17Aug

How to Attract the Right Buyers in Real Estate

When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and, ultimately, become happy homeowners. Who are the “right” people in ...

On-Target! Makreting | Digital Marketers In Houston | 5 Characteristics of a Texas Homebuyer — 17Aug

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona) will help you determine ...

On-Target! Makreting | Digital Marketers In Houston | Top 4 Digital Tactics That Are Selling More Homes — 27Jul

Top 4 Digital Tactics That Are Selling More Homes

A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as television. However, if you want to sell your inventory of new homes in ...

On-Target! Makreting | Digital Marketers In Houston | Marketing to Realtors Will Help You Sell More Homes — 5Jul

Marketing to Realtors Will Help You Sell More Homes

New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or broker. Realtors who build relationships with home builders and ...

On-Target! Makreting | Digital Marketers In Houston | 3 Homebuyer Personas You Should Be Targeting — 21Jun

3 Homebuyer Personas You Should Be Targeting

Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is influenced by diverse interests, professions, budgets and overall place in ...

On-Target! Makreting | Digital Marketers In Houston | 5 Wasteful Spends by Real Estate Developers — 21Jun

5 Wasteful Spends by Real Estate Developers

What are developers wasting their money on when it comes to real estate marketing?

As a real estate developer, you probably already shoulder many responsibilities that require you to be at the ...

On-Target! Makreting | Digital Marketers In Houston | 4 Tips for Driving Home Sale Leads with Social Media — 13Jun

4 Tips for Driving Home Sale Leads with Social Media

On-Target! Makreting | Digital Marketers In Houston | 5 Essential Emails Home Builders Should Send Regularly — 9Jun

5 Essential Emails Home Builders Should Send Regularly

Email marketing works. It provides an excellent return on your invested time and money.

On-Target! Makreting | Digital Marketers In Houston | Recognized as Houston’s Best Marketing for Real Estate Developers — 7Oct

Recognized as Houston’s Best Marketing for Real Estate Developers

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized as Houston’s best marketing for real estate developers at the 2016 Houston’s Best PRISM Awards presented by the Greater Houston Builders ...

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