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Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized organizations, a new greater challenge ...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to ...
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of 10 people would rather watch ...
The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook posts was ...
Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. But what exactly does this new ...
Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing interesting ...
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you ...
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 ...
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest ...
If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?
LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.
...Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is ...
Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are scientifically proven ways you can optimize your content to perform well on social media. ...
Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data traffic in the next 3 years. And just this past month, both ...
If you haven’t already immersed yourself in the recent Facebook debacle, read through any tech news feed and you will quickly discover the intense scrutiny Facebook has been under over data privacy, fake news, ...
I too, was a little shook up when Mark Zuckerberg first announced Facebook will change its algorithm to promote more personal content rather than news. We marketers have planned entire editorial calendars and ...
2017 was a big year for social media. Brands playing catch up joined forces with hundreds of other companies using platforms like Facebook and Twitter to build stronger consumer relationships — with good reason. ...
As someone using social media marketing, it can be hard to know when is the best time to post, how often to post, and what kind of content to post. You don't want your advertising dollars if you are sponsoring ...
More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its fullest potential?
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