Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Ask On-Target

On-Target! Makreting | Digital Marketers In Houston | 5 Myths Related To Social Media Marketing — 5Jul

5 Myths Related To Social Media Marketing

Social media is a powerful medium for companies to reach out to potential audiences within seconds. As per the latest data, on average, people ...

On-Target! Makreting | Digital Marketers In Houston | How Home Services Businesses Can Compete Online. — 8Mar

How Home Services Businesses Can Compete Online.

Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized organizations, a new greater challenge remains...competing online for better ...

On-Target! Makreting | Digital Marketers In Houston | Pros and Cons of Social Media Marketing — 2Mar

Pros and Cons of Social Media Marketing

According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. The digital shift has drastically ...

On-Target! Makreting | Digital Marketers In Houston | Top 10 Social Media Do's & Don’ts for 2021 — 24Feb

Top 10 Social Media Do's & Don’ts for 2021

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to listen to bad advice—not when its ...

On-Target! Makreting | Digital Marketers In Houston | Social & Video Marketing: How 2020 Changed Everything — 5Feb

Social & Video Marketing: How 2020 Changed Everything

Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of 10 people would rather watch videos online than television. The ...

On-Target! Makreting | Digital Marketers In Houston | Are Facebook Marketing Results Dropping? — 7Feb

Are Facebook Marketing Results Dropping?

The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook posts was down by 2.2% (according to ...

On-Target! Makreting | Digital Marketers In Houston | What is Facebook’s New Special Ad Category? — 13Dec

What is Facebook’s New Special Ad Category?

Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. But what exactly does this new information mean for ...

On-Target! Makreting | Digital Marketers In Houston | Why Isn’t Our Social Media Following Growing? — 11Oct

Why Isn’t Our Social Media Following Growing?

Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing interesting content regularly, does not mean you ...

On-Target! Makreting | Digital Marketers In Houston | The Worst Advice You Could Get About Social Media Marketing — 18Jul

The Worst Advice You Could Get About Social Media Marketing

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to listen to bad ...

31May

Should My Brand Be Advertising on Instagram?

The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 billion active monthly users. In ...

On-Target! Makreting | Digital Marketers In Houston | Facebook Hates These 5 Types of Ads — 6May

Facebook Hates These 5 Types of Ads

Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest advertising platform (after Google). ...

On-Target! Makreting | Digital Marketers In Houston | Which Marketing Strategies Bring in the Best Leads? — 7Feb

Which Marketing Strategies Bring in the Best Leads?

If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?

On-Target! Makreting | Digital Marketers In Houston | How Can I Make LinkedIn My Best Sales Tool? — 7Feb

How Can I Make LinkedIn My Best Sales Tool?

LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.

On-Target! Makreting | Digital Marketers In Houston | 5 Ideas to Spice Up Your Holiday Marketing Strategy — 23Nov

5 Ideas to Spice Up Your Holiday Marketing Strategy

Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is when companies from all over the ...

On-Target! Makreting | Digital Marketers In Houston | Tips for Creating Viral Content: Where to Start? — 14Sep

Tips for Creating Viral Content: Where to Start?

Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are scientifically proven ways you can optimize your content to perform well on social media. And when a

On-Target! Makreting | Digital Marketers In Houston | Social Media is Taking Over Video and TV — 27Jul

Social Media is Taking Over Video and TV

Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data traffic in the next 3 years. And just this past month, both ...

On-Target! Makreting | Digital Marketers In Houston | How Facebook is Making Advertising More Transparent — 29Jun

How Facebook is Making Advertising More Transparent

Facebook recently made two big announcements regarding ad transparency, along with a number of changes the past ...

On-Target! Makreting | Digital Marketers In Houston | Facebook Ad Policies: New Changes & Rules You Need To Know — 25May

Facebook Ad Policies: New Changes & Rules You Need To Know

If you haven’t already immersed yourself in the recent Facebook debacle, read through any tech news feed and you will quickly discover the intense scrutiny Facebook has been under over data privacy, fake news, political advertising and all things ...

On-Target! Makreting | Digital Marketers In Houston | What Facebook’s Big Changes Mean for Marketers — 20Feb

What Facebook’s Big Changes Mean for Marketers

I too, was a little shook up when Mark Zuckerberg first announced Facebook will change its algorithm to promote more personal content rather than news. We marketers have planned entire editorial calendars and inbound strategies around sharing ...

On-Target! Makreting | Digital Marketers In Houston | Putting Trust Back in Social Media — 3Jan

Putting Trust Back in Social Media

2017 was a big year for social media. Brands playing catch up joined forces with hundreds of other companies using platforms like Facebook and Twitter to build stronger consumer relationships — with good reason. The benefits of advertising on ...

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