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18Jul

The Worst Advice You Could Get About Social Media Marketing

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you ...

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31May

Should My Brand Be Advertising on Instagram?

The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 ...

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6May

Facebook Hates These 5 Types of Ads

Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest ...

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7Feb

Which Marketing Strategies Bring in the Best Leads?

If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?

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7Feb

How Can I Make LinkedIn My Best Sales Tool?

LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real connection is the wrong way to do it.

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23Nov

5 Ideas to Spice Up Your Holiday Marketing Strategy

Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday season is ...

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14Sep

Tips for Creating Viral Content: Where to Start?

Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are scientifically proven ways you can optimize your content to perform well on social media. ...

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27Jul

Social Media is Taking Over Video and TV

Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data traffic in the next 3 years.  And ...

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29Jun

How Facebook is Making Advertising More Transparent

Facebook recently made two big announcements regarding ad transparency, along with a

25May

Facebook Ad Policies: New Changes & Rules You May Not Have Known Until Now

If you haven’t already immersed yourself in the recent Facebook debacle, read through any tech news feed and you will quickly discover the intense scrutiny Facebook has been under over data privacy, fake news, ...

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20Feb

What Facebook’s Big Changes Mean for Marketers

I too, was a little shook up when Mark Zuckerberg first announced Facebook will change its algorithm to promote more personal content rather than news. We marketers have planned entire editorial calendars and ...

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3Jan

Putting Trust Back in Social Media

2017 was a big year for social media. Brands playing catch up joined forces with hundreds of other companies using platforms like Facebook and Twitter to build stronger consumer relationships — with good reason. ...

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6Nov

How Often Should I Post on Facebook?

As someone using social media marketing, it can be hard to know when is the best time to post, how often to post, and what kind of content to post. You don't want your advertising dollars if you are sponsoring ...

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18Jul

Take Advantage of LinkedIn in 3 Easy Steps

More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its fullest potential?

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13Jun

Get More Leads on Social Media with these 4 Tips

If you haven’t done so already, you may be considering incorporating social media into your strategic marketing plan. You’ve heard it’s a great way to generate buzz about your new developments and connect with ...

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