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24Apr

How to Inspire People to Care About Your Brand

Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have ...

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18Mar

5 Things Your Customers Wish You Knew

Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply ...

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18Feb

Refreshingly POSITIVE Psychological Marketing Tactics to Influence Consumer Behavior

Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This ...

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7Feb

The Straightforward Guide to S.M.A.R.T Goals

I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.

You likely have multiple goals you want to accomplish, but… are these goals being broken ...

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28Jan

4 Must-Haves for Turning a Web Visitor into a Contact

Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process ...

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21Jan

Top 5 Marketing Statistics for 2019

It’s not easy differentiating your brand in the ever-changing marketing world. Heck, sometimes it can be tough just trying to keep up. But the more you can look ahead, the better ...

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14Jan

What Does Honest Marketing Look Like?

In an era of click-bate, bots, and news headline after headline exposing corporate scandals — honesty has never been a more powerful marketing tactic. Customers often value a positive ...

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7Jan

How to Be Really Good at Growth Marketing

If you’re looking to grow your company as fast and efficiently as possible — you’re on the right track. The term is called growth marketing (also known as growth hacking) and it’s a ...

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10Dec

The Science of Cute Marketing

On first impression, what drew you to this article? Our bets are on the cute little scientist. That’s because cute images stimulate the same pleasure centers of the brain aroused by a ...

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17Aug

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer ...

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14Jul

What Does the New "Ad-free" Age Mean to Marketers?

Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are the main way companies attract new clients and retain them for the long-term. However, ...

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14Jun

3 Tactics for Generating Leads with Mobile Marketing

Using mobile marketing to generate leads may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing ...

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