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On-Target! Makreting | Digital Marketers In Houston | The Top Challenges Facing the Home Services Industry in 2021.
15Feb

The Top Challenges Facing the Home Services Industry in 2021.

In an industry where business is often seasonal, 2020 largely did no favors for home services companies across the nation. That's not to say that some of them saw little interruption due to their very nature, such ...

On-Target! Makreting | Digital Marketers In Houston | What Does Great Website Design Look Like In 2021?
12Feb

What Does Great Website Design Look Like In 2021?

Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion. 2021 is no different, however, there ...

On-Target! Makreting | Digital Marketers In Houston | 3 Strategies to Book More Meetings in Just 1 Month
9Feb

3 Strategies to Book More Meetings in Just 1 Month

Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog, we'll go over a few strategies that will help you book more meetings with clients than ever before. 

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On-Target! Makreting | Digital Marketers In Houston | Why You Should Be A/B Testing Everything
4Feb

Why You Should Be A/B Testing Everything

User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of engagement or returns. That can have ...

On-Target! Makreting | Digital Marketers In Houston | Want to Get More From Your Sales Dept? Why Content Is Your Sales Team's Greatest Ally
29Jan

Want to Get More From Your Sales Dept? Why Content Is Your Sales Team's Greatest Ally

One of the best strategies your sales team can borrow from your marketing department to be more effective is Content Strategy.

On-Target! Makreting | Digital Marketers In Houston | 5 Ways To Get Your Marketing Going For Your Home Services Business In 2021
27Jan

5 Ways To Get Your Marketing Going For Your Home Services Business In 2021

It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're meeting the goals you have for your ...

On-Target! Makreting | Digital Marketers In Houston | What is WCAG 3.0 and why does it matter for your digital presence?
22Jan

What is WCAG 3.0 and why does it matter for your digital presence?

Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings new changes over 2.2 for users with disabilities. Why do these changes matter and why should your website take WCAG ...

On-Target! Makreting | Digital Marketers In Houston | How B2B Industries Can Benefit From Content Marketing
19Jan

How B2B Industries Can Benefit From Content Marketing

As B2B industries in the real estate and building, and many other  industries increase their marketing efforts, it is important to understand how to use content effectively. Content takes many ...

On-Target! Makreting | Digital Marketers In Houston | 7 Highly Effective Ways to Boost Home Sales with Mobile Marketing
15Jan

7 Highly Effective Ways to Boost Home Sales with Mobile Marketing

Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to buyers and improving how you ...

On-Target! Makreting | Digital Marketers In Houston | New Isn't Always Better
7Oct

New Isn't Always Better

You've done it. The new copy and imagery on your social posts, website, and ads look spectacular. Now you're just waiting for the new customers to come in. You keep waiting though, and something ...

On-Target! Makreting | Digital Marketers In Houston | How Long Does it Take to See Marketing Results?
6Dec

How Long Does it Take to See Marketing Results?

Everyone is eager to see the results of their marketing dollars, and the sooner the better. But just how long does it take to start  ...

On-Target! Makreting | Digital Marketers In Houston | How Do We Compare Our Company With Competitors?
15Nov

How Do We Compare Our Company With Competitors?

It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You can ...

On-Target! Makreting | Digital Marketers In Houston | Does Our Website Really Need a Redesign?
8Nov

Does Our Website Really Need a Redesign?

Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ...

On-Target! Makreting | Digital Marketers In Houston | What Are Examples of Effective Website Copy?
20Sep

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your audience ...

On-Target! Makreting | Digital Marketers In Houston | 7 Hacks for Highly Converting Landing Pages
3Jul

7 Hacks for Highly Converting Landing Pages

A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook ...

On-Target! Makreting | Digital Marketers In Houston | How to Inspire People to Care About Your Brand
24Apr

How to Inspire People to Care About Your Brand

Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have ...

On-Target! Makreting | Digital Marketers In Houston | 5 Things Your Customers Wish You Knew
18Mar

5 Things Your Customers Wish You Knew

Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply ...

On-Target! Makreting | Digital Marketers In Houston | Psychological Marketing Tactics to Influence Consumer Behavior
18Feb

Psychological Marketing Tactics to Influence Consumer Behavior

Motivating people to take action is not an easy job. People are continuously weighing their options, teetering between their imagination and reality, between having and not having. This ...

On-Target! Makreting | Digital Marketers In Houston | The Straightforward Guide to S.M.A.R.T Goals
7Feb

The Straightforward Guide to S.M.A.R.T Goals

I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors.

You likely have multiple goals you want to accomplish, but… are these goals being broken ...

On-Target! Makreting | Digital Marketers In Houston | 4 Must-Haves for Turning a Web Visitor into a Contact
28Jan

4 Must-Haves for Turning a Web Visitor into a Contact

Everyone wants more web traffic, more clicks, more customers. But few want to spend the time refining their efforts to get people from point a to point b. We’re talking about a process ...