As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog articles, etc. but only qualifies as marketing if it aims to drive a profitable action.
Similar to a mosaic, each bit of content should contribute to the big picture—which looks like this:
It reaches the individual versus a buyer persona.
It is in tune with the buyer process.
It tells a continuous story and created an engaging story for the audience to follow.
It has a call-to-action and serves a purpose in the overall objective.
It can be circulated across channels and creates conversation.
None of these things happen on accident. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
At On-Target! Agency, we know how to engage, inspire, and sell through content marketing. Let’s talk strategy.