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B2B Content Marketing: Adding to the Bigger Picture

As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many forms—photos, video, blog articles, etc. but only qualifies as marketing if it aims to drive a profitable action.

Similar to a mosaic, each bit of content should contribute to the big picture—which looks like this:

It reaches the individual versus a buyer persona.

homebuyer persona demographics

It is in tune with the buyer process.

texas homebuyer profile

It tells a continuous story and created an engaging story for the audience to follow.

Open old book with warm light on a table

It has a call-to-action and serves a purpose in the overall objective.


CTA 6 Mobile

It can be circulated across channels and creates conversation. 


Media technology illustration with mobile phone and icons

None of these things happen on accident. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

At On-Target! Agency, we know how to engage, inspire, and sell through content marketing. Let’s talk strategy.