Ask On-Target!
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
On-Target! CEO Scott Steiner recently taught a marketing workshop for the Greater Houston Builders Association Developers Council, sharing a strategic framework for marketing...
There is a small problem with the way most companies think about content. They think about what to publish next. Another blog. Another post. Another email. Something useful,...
There was a time when the biggest mistake a business could make with AI was ignoring it. That time is over.
Strategy
There is a peculiar thing that happens when a company buys a new CRM. For a few weeks, everybody feels better. There are dashboards, pipelines, automations and new fields to fill...
More customers are asking AI the questions they once brought directly to Google. They are looking for providers, comparing options and building shortlists—sometimes without ever...
Strategy
Remember when the internet screamed at you before it let you in? First came the clicks. Then the beeps. Then that unmistakable electronic argument between your computer and the...
What if AI’s greatest contribution to marketing isn’t making it smarter—but making its waste harder to ignore? Businesses were producing unnecessary marketing long before AI...
A grand opening may last a day. But the work behind it begins long before anyone cuts a ribbon.
As On-Target! marks its 25th anniversary, the marketing agency is reflecting on one of the most transformative periods in business history—and sharing a surprising conclusion from...
AI
Discover how AI chat helps businesses respond instantly, reduce customer friction, improve engagement, and turn more website visitors into leads and sales. People don’t want to...
Learn how to create sales presentations that build trust, connect emotionally with buyers, and improve B2B decision-making and conversion rates.
Discover 5 key reasons AI tools like ChatGPT and Google AI may not be recommending your business online — and how better SEO, trust signals, and content strategy can improve your...
There was a time when business happened on golf courses, over steak dinners, and in the pages of trade magazines thick enough to stop a door. Then the world changed quietly.
There was a time when hiring a marketer made sense. One desk. One title. One person who could “handle marketing.” That time has quietly passed. In 2026, marketing is no longer a...
Buyers are deciding before they ever call, and your online presence is doing more selling than you think. There’s a quiet moment in every lost deal that most companies never see....
Every so often, marketing stops behaving like marketing and starts behaving like culture. That’s what happened when Stranger Things returned. Netflix didn’t raise its voice. It...
At the end of a year like this, you don’t reach for a scoreboard.You reach for perspective.
Email tracking is one of those tools that promises clarity in a world full of uncertainty. Opens, clicks, notifications, timelines — suddenly you can see a trail of digital...
HubSpot
Every December, amid the noise of hustle and hurry, a few holiday ads rise above the rest. They’re not always the biggest productions or the flashiest ideas. More often, they’re...
There comes a moment in every marketer’s year when the numbers start to whisper truths we’d rather not hear. Open rates slide. Clicks thin out. A once-healthy list begins to drift...
